by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book
Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News
What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
by admin.staiirs | Mar 12, 2024 | B2B Digital Marketing, B2C Digital Marketing, Baidu
Present-day China, especially in its digital sphere, is amid a wave where information reigns supreme. Baidu’s Knowledge Marketing Platform has emerged as an indispensable tool in today’s China. As China’s nearly monopolistic search engine, Baidu has...
by admin.staiirs | Nov 3, 2023 | B2B Digital Marketing, B2C Digital Marketing, Wechat
With the rapid development of digitization, digital payments are reshaping the way we live our daily lives. In China, as one of the global leaders in mobile payment, this technology has deeply penetrated into people’s daily lives, covering various life...
by admin.staiirs | Nov 3, 2023 | B2B Digital Marketing, B2C Digital Marketing, China News, Wechat
Wechat, as a social application widely used around the world, has become an important tool for international brands to quickly increase their brand awareness in the Chinese market. WeChat marketing is crucial to enhance brand awareness and to increase sales in China....
by admin.staiirs | Aug 24, 2023 | B2B Digital Marketing, B2C Digital Marketing, China News, E-Commerce
Fashion clothing brands use their clothing styles to express their individuality and embrace specific trends and cultural influences. The market for trendy clothing in China is valued at approximately $15 billion USD (according to Euromonitor data). From 2020 to 2022,...
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