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Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?

Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?

by admin.staiirs | Jul 29, 2026 | China News

Kuaishou E-commerce has recently reorganized part of its operations, reflecting the new challenges facing social selling in China. Activities related to brands, influencers and different consumer categories are now more clearly separated. Beyond these internal...
Dragon Tooth: The Evolution of a Chinese Tactical Clothing Brand

Dragon Tooth: The Evolution of a Chinese Tactical Clothing Brand

by admin.staiirs | Jul 29, 2026 | China News

China’s apparel market is seeing the emergence of new growth strategies. Dragon Tooth, a Chinese clothing brand specializing in tactical apparel, provides an interesting example. Its development shows how a brand rooted in a specialized market can gradually...
Brands Are Starting to Sell Services: A New Step in Brand Strategy China

Brands Are Starting to Sell Services: A New Step in Brand Strategy China

by admin.staiirs | Jul 29, 2026 | China News

Decathlon’s paid cycling challenges, breo’s massage sessions and Pangdonglai’s corporate visits reveal a new trend in Brand Strategy China. Services once considered an extension of the customer experience are now becoming paid offerings in their own...
Xiaohongshu’s Business Model Is Maturing: What’s Next?

Xiaohongshu’s Business Model Is Maturing: What’s Next?

by admin.staiirs | Jul 29, 2026 | China News

Xiaohongshu growth reflects the platform’s gradual transformation. Initially known as a lifestyle content-sharing community, Xiaohongshu has developed into a broader digital platform. Today, it combines content, search, brand marketing, e-commerce and purchase...
How Is Online Commerce Transforming Retail in China?

How Is Online Commerce Transforming Retail in China?

by admin.staiirs | Jul 29, 2026 | China News

In recent years, online commerce has continued to reshape China’s retail market. E-commerce platforms, instant retail and local delivery services are becoming increasingly connected to physical stores and nearby inventory. For a long time, e-commerce mainly...
Hema Fresh Accelerates the Growth of Hard Discount China

Hema Fresh Accelerates the Growth of Hard Discount China

by admin.staiirs | Jul 16, 2026 | China News

Hard discount China is entering a new stage of development. As consumers become more value-conscious, retailers are working to offer stable prices while improving operational efficiency and strengthening their supply chains. Against this backdrop, Hema Fresh, the...
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Recent Posts

  • Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?
  • Dragon Tooth: The Evolution of a Chinese Tactical Clothing Brand
  • Brands Are Starting to Sell Services: A New Step in Brand Strategy China
  • Xiaohongshu’s Business Model Is Maturing: What’s Next?
  • How Is Online Commerce Transforming Retail in China?

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