by admin.staiirs | Jun 23, 2025 | China News
AI China is advancing rapidly, fundamentally transforming Chinese consumers’ decision-making journeys. Generative AI is steadily integrating into a wide range of consumer scenarios, becoming a pivotal element in brand marketing strategies. By 2030, AI is...
by admin.staiirs | Jun 19, 2025 | B2C Digital Marketing, China News
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
by admin.staiirs | Jun 5, 2025 | China News
In today’s China, where social media drives information flow, Xiaohongshu has evolved from a lifestyle-sharing app into one of the country’s most influential content-driven search engines. For Chinese users, it is not only a platform to document daily life and...
by admin.staiirs | Apr 7, 2025 | China News, Industry News
China’s luxury market, a linchpin of global consumption, has experienced a seismic shift in recent years, propelled by evolving Chinese economic conditions and post-Covid transformations in consumer behavior. Historically contributing nearly one-third of worldwide...
by admin.staiirs | Feb 20, 2025 | China News, Industry News
The Chinese Retail Market Enters the “Contraction Era” In 2025, the Chinese retail market is navigating the challenges of a “contraction era.” Major retailers like Carrefour and RT-Mart are closing stores, and even once-dominant Hema is...
by admin.staiirs | Feb 14, 2025 | China News
As one of China’s most influential video-sharing platforms, Bilibili has become a key digital space for brands aiming to engage young consumers and drive sales. With over 82% of users aged between 14 and 29, the platform is dominated by Generation Z—an audience that...
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