Matomo Agency (China)
Web analytics you own, hosted in China, that finally measures your Chinese traffic.
WHAT IS MATOMO ?
Matomo is the leading open-source alternative to Google Analytics. Where most analytics tools exist only as a vendor cloud, Matomo can be self-hosted — on your own servers, in your own country — so the raw visitor data never leaves your control.
That single property is what makes it the right tool for China. A tracker hosted inside the country is not exposed to the connectivity problems that affect third-party scripts served from abroad, and your data stays where your legal and IT teams need it to stay.
Open-source and self-hosted
Matomo’s code is public and auditable. You can run it on your own infrastructure, including inside mainland China, instead of sending your analytics data to a third-party cloud you do not control.
A full Google Analytics replacement
Visits, acquisition channels, funnels, goals, e-commerce, heatmaps, session recordings, A/B testing: Matomo covers what marketing teams actually use, with no data sampling and no retention cap decided by a vendor.
WHY USE MATOMO IN CHINA?
If you sell in China and read your numbers in Google Analytics, you are reading an incomplete picture. Here is what changes with a Matomo instance hosted in China:
ACCURATE CHINA TRAFFIC
Google Analytics depends on scripts and endpoints served from outside mainland China. When those requests are slow or never answered, the hit is lost and your Chinese audience is under-reported. A Matomo instance hosted inside the country answers every time.
DATA RESIDENCY & PIPL
China’s Personal Information Protection Law sets strict conditions on moving personal data out of the country. Hosting Matomo in China keeps visitor data on Chinese soil, which removes the question instead of leaving your counsel to answer it.
100% DATA OWNERSHIP
No sampling, no sharing with an advertising platform, no retention cap decided by a vendor. The database is yours, raw hits included, and your team can query it directly.
CHINESE CHANNEL ATTRIBUTION
Baidu, WeChat, Douyin and Xiaohongshu are poorly recognised by analytics tools built for Western traffic. We configure Matomo to name these sources correctly, so your acquisition reports match what you actually bought.
COOKIELESS & CONSENT-READY
Matomo runs without cookies where you need it to, anonymises IP addresses, and supports a single consent setup that answers GDPR in Europe and PIPL in China.
SPEED INSIDE THE FIREWALL
A tracker served from an ICP-filed server in China loads in milliseconds instead of hanging on a request that will never complete — which protects your measurement and your Core Web Vitals at the same time.
WHY WORK WITH STAiiRS?
We are an official Matomo Implementation Partner, and we run digital marketing in China every day.
An official Matomo Implementation Partner
STAiiRS is an official Matomo Implementation Partner. We install, configure and maintain Matomo for brands whose audience sits on both sides of the Great Firewall.
Hosting, ICP filing, tracking plan, migration from Google Analytics: we handle the whole chain rather than handing you a login and a manual.
One team for your analytics and your media
Your analytics are only useful if they measure the channels you actually buy. The same team runs your Baidu SEO and your paid media in China, so the tracking plan is built around your real acquisition mix.
See everything we do on the digital marketing China hub.
OUR MATOMO SERVICES
Here are some examples of Matomo services we can provide your company with:
Installation and hosting in China
On-premise or Chinese cloud, ICP filing guidance, SSL, scaling for high-traffic sites.
Migration from Google Analytics
Tag plan, parallel tracking and reconciliation before you switch Google Analytics off.
Tracking plan and China attribution
Goals, funnels, e-commerce tracking, UTM conventions for Baidu, WeChat, Douyin and Xiaohongshu.
Dashboards, training and support
Custom reports for your marketing team, training in English, French or Mandarin, ongoing support.
Our Matomo experts will tell you plainly what is measurable in China and what is not, before you commit to anything. STAiiRS sets up the technical side; decisions on cross-border data transfers stay with your own legal counsel.