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Check out our posts on international digital marketing
How Should Brands Respond to China’s Consumption Downgrade Trend?
In 2025, China’s consumption downgrade is driving a profound structural transformation in the country’s consumer market. According to the National Bureau of Statistics, total retail sales of consumer goods grew by just 0.8% in Q1 2025, with spending in 30 major cities...
A Quick Guide to Baidu and Its Top 10 AI Applic
In China’s digital ecosystem, Baidu AI applic play a central role in shaping how users search, shop, navigate, and engage with content. Originally known as a search engine company, Baidu has evolved into a comprehensive technology platform spanning search, content,...
How Brands Can Attract Young Consumers in China Through Chinese Social Media
In China, Chinese social media platforms have become essential touchpoints for brands looking to capture the attention of the country's most influential demographic: young consumers. While the 18–24 age group may still be in the early stages of building purchasing...
How Brands in China Can Leverage AI for Digital Marketing in 2025
AI China is advancing rapidly, fundamentally transforming Chinese consumers' decision-making journeys. Generative AI is steadily integrating into a wide range of consumer scenarios, becoming a pivotal element in brand marketing strategies. By 2030, AI is projected to...
How POP MART Went Viral on Chinese Social Media
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
The Complete Guide to SEO on Xiaohongshu
In China’s content-driven marketing landscape, SEO on Xiaohongshu (Red little book) has become a powerful strategy for brands seeking visibility and conversion in a competitive digital space. With its strong social DNA and high conversion potential, Xiaohongshu plays...
A Comprehensive Analysis of Xiaohongshu Marketing in China
In today's China, where social media drives information flow, Xiaohongshu has evolved from a lifestyle-sharing app into one of the country’s most influential content-driven search engines. For Chinese users, it is not only a platform to document daily life and seek...
2025 Trends in Social Media and KOL Marketing in China
Navigating China’s Evolving Social Media Landscape in 2025
As China’s digital economy matures, social media and KOL marketing remain core engines of brand growth. In 2024, over 90% of brands invested in short video, social platforms, and online communities—channels expected to lead incremental marketing spend into 2025.
Consumer behaviors are shifting toward emotional, instant, and community-driven engagement, while platforms like Douyin, Xiaohongshu, and WeChat continue to define distinct marketing roles—from viral amplification to private traffic conversion. Brands are also adopting layered influencer strategies, favoring mid- and long-tail creators for higher ROI and niche resonance.
With rising platform stickiness, AI-enhanced purchase journeys, and demand for lifestyle relevance, precision marketing has never been more critical. STAiiRS helps brands navigate this complex ecosystem with localized strategies, creative execution, and deep platform insight—delivering measurable results across China’s fragmented but powerful social media terrain.
2025 Q1 Trends in Chinese Consumer Interest Circles
In 2025, Chinese consumer interest circles are reshaping the marketing landscape. As buyers seek brands that align with their passions and values, traditional marketing loses impact. Brands must adopt a consumer-centered approach, leveraging data and targeted platforms like Xiaohongshu, Douyin, Bilibili, and Zhihu to connect deeply with niche communities. This strategy drives stronger engagement, loyalty, and sustainable growth.