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Check out our posts on international digital marketing
Entering the Sports Industry in China: Tennis Training
Entering the Sports Industry in China: Tennis Training
With Li Na’s 2014 French Open victory, tennis gained significant attention in China. Today, China has the world’s second-largest tennis population, and the youth tennis training market is booming.
2024 Xiaohongshu Consumer Trends & Operation Strategy
In 2024, Xiaohongshu reveals the latest consumer spending trends among young Chinese consumers, highlighting emerging concepts like “emotional value” and “healing economy.” As a dynamic social media platform, Xiaohongshu has become essential for discovering and sharing lifestyles.
WeChat Pay in 2024: How will it help your business grow?
WeChat Pay is a mobile payment service integrated into Tencent’s WeChat app, allowing users to make online and offline QR code payments directly within the app. By 2022, it had reached 1 billion users. WeChat Pay’s influence in cross-border commerce grew in 2023, and in 2024, it saw a 240% increase in overseas offline consumption. It offers various products like QR code payment, Mini Program payment, in-app payment, face recognition payment, JSAPI payment, and native payment, making it a versatile choice for businesses and consumers.
2024 Industry Insight: Pet Economy in the Chinese Market
China’s pet market is booming, particularly with the rise of the “cat economy,” offering significant opportunities for international pet brands.
Lower-Tier Market in China: Rural but Potential
China’s lower-tier markets, comprising smaller cities and rural areas, encompass over 70% of the population and are increasingly significant for overseas companies. With rising purchasing power and heightened price sensitivity post-Covid-19, these markets present substantial opportunities for businesses offering affordable yet high-quality products.
2024 Industry Insight: Fierce Competition in Chinese Beauty Market
China’s beauty market faces intense competition as consumer preferences evolve. High-end brands must navigate market segmentation, changing sales channels, and shifting demands. Success requires clear brand positioning, uniqueness, diversified channels, learning from local brands, and effective marketing strategies.
Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing
In China’s evolving market, brands must shift from generational marketing to “Post-Generational” strategies, focusing on shared values across age groups to attract a broader audience.
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?
As online competition grows in China, brands are moving offline to build trust and reach new consumers. Learn about this strategic shift and its implications.
Kwai’s Crystal Ball: what is to expect in 2024 Social Media Trends ?
Kwai, Douyin’s top rival, unveils a promising path for social media in 2024: a business-centric and AI-driven future. This strategy empowers merchants with full-chain operations and AI tools like “Pangu” (video AIGC) and “Nüwa” (avatar live streaming),