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Check out our posts on international digital marketing
Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?
Kuaishou is reorganizing its e-commerce activities around influencers and brands. This shift highlights the challenges of social selling in China and long-term brand building.
Dragon Tooth: The Evolution of a Chinese Tactical Clothing Brand
Tactical clothing is gaining new uses in China. Through Dragon Tooth, discover how a specialized Chinese clothing brand can reach a broader audience while preserving its original positioning.
Brands Are Starting to Sell Services: A New Step in Brand Strategy China
Brands in China no longer compete through products alone. Paid services are creating new opportunities to strengthen loyalty, generate value and reshape brand strategies.
Xiaohongshu’s Business Model Is Maturing: What’s Next?
Xiaohongshu growth shows how a more mature business model is strengthening market interest in a potential IPO and shaping the platform’s next stage.
How Is Online Commerce Transforming Retail in China?
Online commerce is evolving rapidly in China. Instant retail, local inventory, digital platforms and changing consumer habits are creating new connections between e-commerce and physical retail.
Hema Fresh Accelerates the Growth of Hard Discount China
Hema Fresh is accelerating the growth of hard discount China. Discover how the retailer is optimizing its supply chain, operations and store network to support long-term expansion.
AI Costs Are Reshaping the Future of Generative AI
AI costs have become a strategic challenge for generative AI. Model optimization, cost control and new business strategies are reshaping the future of the industry.
Wearable Technology China: A Market Entering a New Stage of Specialization
Wearable technology China is moving toward more specialized applications. Smartwatches, fitness bands and smart rings now serve different needs, from sports and comfort to continuous health monitoring.
Pop Mart IP Strategy: The Challenge of Diversification
Discover how Pop Mart strategy drives IP ecosystem expansion, diversification and the evolution of Chinese consumer brands in a rapidly changing market.