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Chinese bedding market analysis: how to enter in China?
Thanks to celebrity anecdotes, a luxury mattress priced at 2 million yuan has recently caught the attention of all Chinese. With countless consumers searching for the brand and going to offline stores to experience it and post their experiences on social media...
How do international skincare brands market in China?
Today, the new generation of Chinese consumers are paying more and more attention to skin care products and are willing to invest in their facial & body care procedures. The growth rate of the Chinese cosmetics industry is very stable. What type of skincare...
How to use Zhihu to enter the Chinese market successfully?
What is Zhihu? Zhihu is the largest Q&A knowledge platform on the Chinese Internet and an excellent platform for asking questions and getting answers. With strong growth figures, Zhihu 2022 Q2 results are proving its success and its importance on the Chinese...
Chinese perfume industry : How to enter the Chinese market
The current market situation and trends of fragrance products in China In China, the emerging "olfactory economy" is gaining attention as Chinese consumers have stronger consumption power and the demand for fragrances is growing. The Chinese fragrance market is...
How to use Baidu Baijia platform in 2023?
In China, where there is no Google search engine, people use Baidu to search for information. Baidu is also the largest Chinese search engine in the world and holds a very prestigious position in the minds of Chinese netizens. 1. What is Baidu Baijia? In 2016, Baidu...
Major Social Media in China in 2023
Thanks to rapid economic development, high internet penetration and efficient and convenient logistics systems, Chinese people have mature online shopping habits and growing consumer demand. Today, the huge Chinese market continues to attract brands to enter, and to...
WeChat Channel: A complete guide to video marketing in China
It is widely known that video marketing has become a very important marketing tool in China. Everyone is familiar with Douyin, but there is another very important platform: WeChat Video Channel. 1. What is WeChat Video Channel? WeChat Video Channel is a new video...
How to use Douyin (TikTok China) in 2023?
In this article, we will explain Douyin’s main features, and outline video marketing’s latest trend in China. What is Douyin (TikTok China) ? Douyin is now the most popular video clip platform in the world, with 800 million daily active users in China. This figure...
How maternal and infant brands enter the Chinese market?
At present, Chinese consumers of maternal and infant have more diversified and cutting-edge consumer concepts and needs, with a population of 10.62 million newborns and 300 million women of childbearing age in 2021. For international maternal and infant brands,...