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Check out our posts on international digital marketing
How POP MART Went Viral on Chinese Social Media
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
The Complete Guide to SEO on Xiaohongshu
In China’s content-driven marketing landscape, SEO on Xiaohongshu (Red little book) has become a powerful strategy for brands seeking visibility and conversion in a competitive digital space. With its strong social DNA and high conversion potential, Xiaohongshu plays...
A Comprehensive Analysis of Xiaohongshu Marketing in China
In today's China, where social media drives information flow, Xiaohongshu has evolved from a lifestyle-sharing app into one of the country’s most influential content-driven search engines. For Chinese users, it is not only a platform to document daily life and seek...
2025 Trends in Social Media and KOL Marketing in China
Navigating China’s Evolving Social Media Landscape in 2025
As China’s digital economy matures, social media and KOL marketing remain core engines of brand growth. In 2024, over 90% of brands invested in short video, social platforms, and online communities—channels expected to lead incremental marketing spend into 2025.
Consumer behaviors are shifting toward emotional, instant, and community-driven engagement, while platforms like Douyin, Xiaohongshu, and WeChat continue to define distinct marketing roles—from viral amplification to private traffic conversion. Brands are also adopting layered influencer strategies, favoring mid- and long-tail creators for higher ROI and niche resonance.
With rising platform stickiness, AI-enhanced purchase journeys, and demand for lifestyle relevance, precision marketing has never been more critical. STAiiRS helps brands navigate this complex ecosystem with localized strategies, creative execution, and deep platform insight—delivering measurable results across China’s fragmented but powerful social media terrain.
2025 Q1 Trends in Chinese Consumer Interest Circles
In 2025, Chinese consumer interest circles are reshaping the marketing landscape. As buyers seek brands that align with their passions and values, traditional marketing loses impact. Brands must adopt a consumer-centered approach, leveraging data and targeted platforms like Xiaohongshu, Douyin, Bilibili, and Zhihu to connect deeply with niche communities. This strategy drives stronger engagement, loyalty, and sustainable growth.
How to Succeed in the Cosmetics Market in China
Unlocking Success in China’s Booming Cosmetics Market
As China continues to dominate global beauty industry growth, international cosmetics brands must adapt to a digitally driven, consumer-centric ecosystem. This article explores the evolving dynamics of China’s beauty market—from data-backed strategies on platforms like Xiaohongshu and Douyin, to consumer trends driven by ingredient transparency, influencer marketing, and cross-border e-commerce. With L’Oréal’s localized approach as a benchmark, discover how brands can thrive by aligning with local values, leveraging precise content strategies, and partnering with experts like STAiiRS to navigate the complexities of this high-potential market.
2025: How Foreign Businesses Can Export to China – A Practical Guide
For many international enterprises, the opportunity to export to China has become increasingly strategic. With a large and digitally engaged consumer base, evolving regulatory landscape, and growing demand for high-quality imported goods, China continues to represent...
How to succeed in Chinese Education Market in 2025
As one of the world’s largest and most rapidly evolving education sectors, China’s market presents both immense opportunity and intense competition. In 2025, success in this landscape requires more than academic excellence—it demands strategic digital engagement, brand localization, and platform-native marketing. Chinese parents are increasingly discerning, relying on online research, social proof, and high-quality content to make enrollment decisions.
This guide outlines a proven framework for international schools to thrive in China’s multifaceted education environment. From optimizing Baidu search visibility to activating parent communities on WeChat, Douyin, and Xiaohongshu, we explore how to build trust, drive inquiries, and convert interest into enrollment. Whether entering the market or scaling your presence, the path forward is clear: localize your digital ecosystem, amplify your brand story, and meet Chinese families where they are—online.
Influencer Marketing in China 2025
By 2025, China’s influencer ecosystem has matured into a dual-engine model: KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers). Both play distinct yet complementary roles in the consumer journey.
KOLs are expert content creators with large, loyal followings. Their polished, high-impact content builds credibility, drives brand visibility, and delivers fast results—ideal for launches, endorsements, and large-scale promotions.
KOCs, on the other hand, are everyday consumers whose authentic voices foster deeper trust and relatability. Their grassroots content is cost-effective and powerful for seeding, reputation building, and community engagement.
A successful influencer marketing strategy in China blends both forces—leveraging KOL authority and KOC authenticity to drive full-funnel impact from awareness to conversion.