With about 700 million daily users and 75% market shares, Baidu is the most powerful search engine in China.
WHY INTEGRATE BAIDU SEO IN YOUR DIGITAL MARKETING STRATEGY ?
For any brand looking to expand into the Chinese market, it is essential to integrate Baidu SEO as a key part of the Chinese digital marketing strategy. Despite taking time and effort, the results are worth it :
What are Baidu’s benefits?
BETTER USER EXPERIENCE
a FREE AND LONG-TERM TRAFFIC
Working on your SEO on Baidu is about improving your content, making your website technically efficient and acquiring some popularity. The expected result is to show up your pages on top of the result pages for the targeted keywords.
What is special about Baidu?
Truth to be told, SEO techniques and principles of most search engines (like Google, Bing or Yahoo) can be generally applied to Baidu, but there are still also some differences in how Baidu works.
Whereas Google is a worldwide search engine, Baidu is primarily a Chinese search engine and its search algorithms are optimized to the needs of local Chinese users. It is absolutely vital to use correct simplified Chinese, so content must be only written by Chinese native speakers.
Baidu also has its distinctive criterias in terms of link quality, trust system, legal and technical requirements.