WeChat Agency (China)
China’s largest and most dominant all-in-one social network.
WHY INTEGRATE WECHAT IN YOUR DIGITAL MARKETING STRATEGY?
WeChat’s immense popularity makes it an ideal marketing tool for businesses. Brands‘ presence on Wechat application brings brand plenty of advantages:
Establishing brand’s image and expand brand’s visibility by promoting brand’s official WeChat account (equivalent to its official website for Chinese internet users, for it offers users a sense of authenticity, trust and confidence).
You can reach your Chinese users and consumers directly on WeChat. Having an appropriate and relevant content strategy is the key to success in China.
VISIBILITY : WECHAT SEO
WeChat has integrated the second largest Chinese search engine (Sogou) into its application.WeChat SEO has therefore become a key strategy to increase your brand’s visibility among users .
E-COMMERCE ON WECHAT
No need to set up a specialized e-commerce site. Entreprises can open an online shop on WeChat, attracting users to search and purchase directly within the app via WeChat Pay.
INTERACTIVITY : WECHAT CHANNEL
Online video marketing, the latest digital marketing trend in China, is the most welcomed and effective method to communicate with Chinese users successfully.
Companies can create their mini-programs (app-like platforms within Wechat), facilitating users’ acess to advance features such as e-commerce, virtual store visit, coupons ect. and accelerating customer transformation owing to their convinience and comprehensive functions.