by admin.staiirs | Jun 25, 2025 | B2B Digital Marketing, B2C Digital Marketing
In China, Chinese social media platforms have become essential touchpoints for brands looking to capture the attention of the country’s most influential demographic: young consumers. While the 18–24 age group may still be in the early stages of building...
by admin.staiirs | Jun 19, 2025 | B2C Digital Marketing, China News
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
by admin.staiirs | May 12, 2025 | B2B Digital Marketing, Baidu, Bilibili, Little Red Book, Wechat, zhihu
Entering the Chinese market through online advertising in China is essential for any international brand aiming to gain visibility and success. By the end of 2024, China had over 1.108 billion internet users, with more than 95% accessing content via mobile devices. In...
by admin.staiirs | Apr 23, 2025 | B2C Digital Marketing, E-Commerce
For any business targeting the Chinese market, mastering Douyin marketing is essential. Here’s why: In 2024, Douyin e-commerce in China experienced a 46% year-on-year growth in GMV, with the livestreaming market nearing one trillion RMB. The platform attracts...
by admin.staiirs | Oct 8, 2024 | B2C Digital Marketing, E-Commerce
For brands planing to enter the Chinese market and seeking breakthrough opportunities, it is recommend that they focus on the trends of Douyin e-commerce. Currently, Douyin’s e-commerce capabilities have become a hit with young consumers, as their acceptance of online...
by admin.staiirs | Jul 30, 2024 | Bilibili, China News
In China, Bilibili is hailed as the “YouTube of China”. It is a comprehensive video platform loved by young people. What is Bilibili？ Founded in 2009, Bilibili started with ACG (Animation, Comics, games) culture. Now, it has developed into a platform...
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