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Entering the Sports Industry in China: Tennis Training

Entering the Sports Industry in China: Tennis Training

by admin.staiirs | Jul 17, 2024 | B2B Digital Marketing, B2C Digital Marketing

Entering the Sports Industry in China: Tennis Training With Li Na’s 2014 French Open victory, tennis gained significant attention in China. Today, China has the world’s second-largest tennis population, and the youth tennis training market is booming. The...
What is the “Unimarketing” Strived for by Chinese Social Media?

What is the “Unimarketing” Strived for by Chinese Social Media?

by admin.staiirs | May 22, 2024 | B2C Digital Marketing, Industry News

The term “Unimarketing” has become very popular across various social media and e-commerce platforms in China. From Alibaba and JD to Douyin(TikTok In China), Kuaishou, and Tencent, these platforms are all striving to achieve the widest possible reach....
Digital Insight | Tencent’s Mastery of Music Marketing in China

Digital Insight | Tencent’s Mastery of Music Marketing in China

by admin.staiirs | May 17, 2024 | B2B Digital Marketing, B2C Digital Marketing, China News

New Opportunities in Chinese Marketing Recently, there have been new opportunities for brand marketing in China’s music industry. More and more brands are choosing music as a breakthrough to explore new marketing territories. Tencent Music Entertainment Group...
How to Utilize Baidu Marketing for Business Success in China?

How to Utilize Baidu Marketing for Business Success in China?

by admin.staiirs | May 16, 2024 | B2B Digital Marketing, B2C Digital Marketing, Baidu

Baidu Marketing is a digital marketing tool of Baidu, China’s largest search engine. It allows brands and businesses to promote their products and services on the Baidu platform through various methods such as search advertising, content marketing, and social...
Industry Insight: A Fresh Perspective on Chinese Tourism Landscape 2024

Industry Insight: A Fresh Perspective on Chinese Tourism Landscape 2024

by admin.staiirs | May 15, 2024 | B2C Digital Marketing

The China tourism market is experiencing a notable recovery from 2023 to 2024 with significant changes in Chinese tourists’ travel preferences. The Chinese Tourism Market in 2024 During the 2024 Labor Day holiday, the Chinese tourism market showed consistent growth....
From Screen to Table: Chinese Drama Makes Billion Clicks Easier

From Screen to Table: Chinese Drama Makes Billion Clicks Easier

by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News

In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
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