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Brand marketing rollover reflection – where is the minefield of Chinese consumers?

Brand marketing rollover reflection – where is the minefield of Chinese consumers?

by Guanghui LI | Sep 21, 2022 | B2B Digital Marketing, B2C Digital Marketing

1. Group discrimination, especially gender discrimination With the rise of feminist consciousness among Chinese women, everyone has become serious and sensitive to all female issues that appear in their lives. Many issues that were once ignored will now no longer be...
B2B digital marketing in China: A focus on WeChat

B2B digital marketing in China: A focus on WeChat

by Guanghui LI | Apr 22, 2022 | B2B Digital Marketing

In our previous post, we talked about how the b2b sector can use search engines for their business objectives. To maximize a digital strategy in the b2b sector in China, it is essential to integrate social media into its foundation. But then, how to use social media...
B2B digital marketing in China: A focus on search engines

B2B digital marketing in China: A focus on search engines

by Guanghui LI | Mar 4, 2022 | B2B Digital Marketing

Since two years, the coronavirus crisis has changed our behaviors, including in the B2B sector. The most notable current trend in B2B is the digitization of the sales process. It is worth understanding that this phenomenon is valid for many sectors and, above all,...

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