by admin.staiirs | Jun 25, 2025 | B2B Digital Marketing, B2C Digital Marketing
In China, Chinese social media platforms have become essential touchpoints for brands looking to capture the attention of the country’s most influential demographic: young consumers. While the 18–24 age group may still be in the early stages of building...
by admin.staiirs | Jun 2, 2025 | B2B Digital Marketing
As China’s digital economy continues to evolve, social media and KOL (Key Opinion Leader) marketing have become central growth engines for brands. Even amidst constrained marketing budgets and a slowdown in overall marketing growth, investment in social media...
by admin.staiirs | May 19, 2025 | B2B China, B2B Digital Marketing
Influencer marketing in China has become a cornerstone of brand promotion by 2025, driven by the preferences of Gen Z and young middle-class consumers who trust authentic recommendations on social platforms. KOLs and KOCs leverage content, short videos, and...
by admin.staiirs | May 15, 2025 | B2B China, B2B Digital Marketing
B2B marketing in China taps into one of the world’s most strategically vital markets for global brands. Mastering effective marketing in this dynamic landscape is key to success. This guide explores how to market B2B in China and highlights the mainstream digital and...
by admin.staiirs | May 12, 2025 | B2B Digital Marketing, Baidu, Bilibili, Little Red Book, Wechat, zhihu
Entering the Chinese market through online advertising in China is essential for any international brand aiming to gain visibility and success. By the end of 2024, China had over 1.108 billion internet users, with more than 95% accessing content via mobile devices. In...
by admin.staiirs | May 7, 2025 | B2B China, B2B Digital Marketing
For brands looking to break into the chinese market, understanding chinese social media platforms is essential. With over a billion internet users as of 2025—more than any other country—China offers an enormous and diverse online audience. From Gen Z trendsetters to...
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