by admin.staiirs | May 12, 2025 | B2B Digital Marketing, Baidu, Bilibili, Little Red Book, Wechat, zhihu
Entering the Chinese market through online advertising in China is essential for any international brand aiming to gain visibility and success. By the end of 2024, China had over 1.108 billion internet users, with more than 95% accessing content via mobile devices. In...
by admin.staiirs | Jun 28, 2024 | Little Red Book, RED
In 2024, consumer real experiences and word-of-mouth recommendations on the Xiaohongshu have revealed the latest consumption trends among young consumers. Phenomenological concepts such as “emotional value,” “comfortness,” “focus on...
by admin.staiirs | Apr 26, 2024 | China News, Little Red Book
According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book
Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
by admin.staiirs | Apr 10, 2024 | Little Red Book
Among China’s young demographic, phrases like “Xiaohongshu is my addiction, it can read my mind,” “I have to try everything Xiaohongshu recommends,” and “Xiaohongshu is the new search engine” have become commonplace....
by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News, Little Red Book
Xiaohongshu (Little Red Book), as one of the most beloved social media platforms among Chinese youth, has successfully tapped into the increasingly segmented consumption demands and emerging trends among the younger generation. With a staggering 260 million monthly...
Recent Comments