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Xiaohongshu FMCG industry development trends in 2024

Xiaohongshu FMCG industry development trends in 2024

by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News, Little Red Book

Xiaohongshu (Little Red Book), as one of the most beloved social media platforms among Chinese youth, has successfully tapped into the increasingly segmented consumption demands and emerging trends among the younger generation. With a staggering 260 million monthly...
From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market

From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market

by admin.staiirs | Nov 16, 2023 | E-Commerce, Little Red Book, RED

Xiaohongshu (Little Red Book) is one of China’s popular social media platforms, similar to Instagram. Users here enthusiastically share their shopping experiences, beauty tips, and outfit inspirations, creating user-generated content (UGC). The platform is...
Why is Little Red Book (Xiaohongshu) the most trendy and influential social media network for e-commerce in China?

Why is Little Red Book (Xiaohongshu) the most trendy and influential social media network for e-commerce in China?

by Guanghui LI | Jul 5, 2022 | Little Red Book

When we talk about Chinese social media, the first thing that comes to our mind is WeChat, TikTok, etc. If your brand is targeting young Chinese consumers, Little Red Book (Xiaohongshu) is the platform you must know. An expansion project in China? We can help you!...
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