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Kuaishou: The Overlooked Social Media Giant of China

Kuaishou: The Overlooked Social Media Giant of China

by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News

What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
Mastering Baidu Knowledge Marketing: Boost Your Brand in China’s Digital Market

Mastering Baidu Knowledge Marketing: Boost Your Brand in China’s Digital Market

by admin.staiirs | Mar 12, 2024 | B2B Digital Marketing, B2C Digital Marketing, Baidu

Present-day China, especially in its digital sphere, is amid a wave where information reigns supreme. Baidu’s Knowledge Marketing Platform has emerged as an indispensable tool in today’s China. As China’s nearly monopolistic search engine, Baidu has...
How To Use Your WeChat Pay

How To Use Your WeChat Pay

by admin.staiirs | Nov 3, 2023 | B2B Digital Marketing, B2C Digital Marketing, Wechat

With the rapid development of digitization, digital payments are reshaping the way we live our daily lives. In China, as one of the global leaders in mobile payment, this technology has deeply penetrated into people’s daily lives, covering various life...
WeChat Marketing Strategies: How to Enhance Brand Awareness in the Chinese Market?

WeChat Marketing Strategies: How to Enhance Brand Awareness in the Chinese Market?

by admin.staiirs | Nov 3, 2023 | B2B Digital Marketing, B2C Digital Marketing, China News, Wechat

Wechat, as a social application widely used around the world, has become an important tool for international brands to quickly increase their brand awareness in the Chinese market. WeChat marketing is crucial to enhance brand awareness and to increase sales in China....
How to promote a fashion brand in China

How to promote a fashion brand in China

by admin.staiirs | Aug 24, 2023 | B2B Digital Marketing, B2C Digital Marketing, China News, E-Commerce

Fashion clothing brands use their clothing styles to express their individuality and embrace specific trends and cultural influences. The market for trendy clothing in China is valued at approximately $15 billion USD (according to Euromonitor data). From 2020 to 2022,...
How to Sell Air Purifiers in the Chinese Market

How to Sell Air Purifiers in the Chinese Market

by admin.staiirs | Aug 1, 2023 | B2B Digital Marketing, B2C Digital Marketing

In recent years, with the improvement of outdoor air quality in China and a decrease in demand for formaldehyde purification, the sales revenue of air purifiers in the Chinese market has declined. In 2022, the market size of air purifiers in China dropped to 6.13...
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