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Douyin and WeChat Pay Part Ways
Douyin is gradually building its closed-loop ecosystem, providing comprehensive services for every stage from watching short videos, live streaming with product recommendations, influencing product choices, making purchases, to online payments.
WeChat launches a new feature “WeChat Ask”
WeChat users can directly access the “WeChat Ask” page through its search function. This function allows them to ask questions or provide answers on topics of interest as authors of public accounts or videos.
2023 “Double 11” Little Red Book Focuses on household appliance sector
Xiaohongshu ( Little Red Book ) has evolved to encompass e-commerce functionalities, enabling users to directly purchase the products recommended on the platform. Thanks to its distinctive blend of user-generated content and online shopping, Xiaohongshu has established itself as a frontrunner in social commerce in China, primarily attracting a young, predominantly female audience.
Chinese Distributors: Key Partners for Global Beauty Brands
Chinese distributors play an essential role in the process of entering the Chinese market, and are key partners for international beauty brands.
How to promote a fashion brand in China
Fashion clothing brands use their clothing styles to express their individuality and embrace specific trends and cultural influences. The market for trendy clothing in China is valued at approximately $15 billion USD (according to Euromonitor data). From 2020 to 2022,...
WeChat Live Streaming: A New Marketing Trend in China
In recent years, Chinese consumption patterns have undergone remarkable changes, particularly influenced by the impact of the pandemic. Live streaming has emerged as a highly sought-after and innovative marketing method. With the improvement of living standards, live...
How to target Chinese tourists
With the relaxation of China's epidemic prevention and control policies, the long-stifled desire for travel has ignited the enthusiasm of Chinese people for outbound tourism, and China is witnessing a boom in overseas travel. According to Ctrip's data, on the second...
How to Sell Air Purifiers in the Chinese Market
with the increased emphasis on health after the COVID-19 pandemic, the air purifier market is expected to rebound after 2024.
Enter the Chinese market with live shopping
In China, live shopping is becoming a major trend in online shopping. According to statistics, during this year's 618 event (one of the two largest online shopping festivals in China), the total revenue of general e-commerce platforms reached 614.3 billion yuan, while...