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Check out our posts on international digital marketing
Douyin /TikTok China: A strategic foothold for International Brands to peak China’s B2C E-Commerce Market
With a cross-border e-commerce market size of about 15.7 trillion yuan and many dedicated platforms, China's B2C e-commerce market witnesses huge potential for growth in 2022. Unlike in Europe, social media platforms are very important to the Chinese e-commerce...
How to Sell SaaS Products in China?
1. What is SaaS? SaaS, which stands for Software-as-a-Service, means "software services over the web". SaaS platform providers set up application software on their own servers, and customers can purchase and use these services according to their actual needs. An...
How do international brands sell coffee in China?
1. How big is the coffee market in China? China's coffee consumption market is rapidly opening up. 2021 it has reached 381.7 billion yuan, and is expected to reach 1 trillion yuan in 2025. According to the International Coffee Organization in London, coffee...
Mia will cease service in September
The Chinese Maternal and infant product e-commerce company Mia (Mia.com) announces that it will cease service on September 10 because of users' shopping habits change. The announcement shows that Mia will officially stop serving and shut down on September 10, 2022;...
TikTok unveiled its UGC products “Kesong (Croissant)” to challenge RED
On 8th, July, 2022, TikTok officially launched its new product “Kesong (Croissant)” in China. The name “Kesong”, which, interestingly enough, is also a translation of the French croissant, with the tagline "Define your vitality", Kesong is currently available for...
Top e-commerce platforms in China in 2022 for foreign brands
By December 2021, the number of China's online shopping users reached 840 million, with an increase of 7.67% from December 2020.1 An expansion project in China? We can help you! Contact Us Online retail sales exceeded 12 trillion yuan China's online retail sales have...
Why is Little Red Book (Xiaohongshu) the most trendy and influential social media network for e-commerce in China?
When we talk about Chinese social media, the first thing that comes to our mind is WeChat, TikTok, etc. If your brand is targeting young Chinese consumers, Little Red Book (Xiaohongshu) is the platform you must know. An expansion project in China? We can help you!...
B2B digital marketing in China: A focus on WeChat
In our previous post, we talked about how the b2b sector can use search engines for their business objectives. To maximize a digital strategy in the b2b sector in China, it is essential to integrate social media into its foundation. But then, how to use social media...
B2B digital marketing in China: A focus on search engines
Since two years, the coronavirus crisis has changed our behaviors, including in the B2B sector. The most notable current trend in B2B is the digitization of the sales process. It is worth understanding that this phenomenon is valid for many sectors and, above all,...