Tmall : The star platform of e-commerce in China

On August 10, Shanghai Disney Resort announced having opened an official Shanghai Disneyland flagship store on Tmall, as a trial run for its online presence. The main objective of this new presence is to complement offline sales with one of the most competitive e-commerce platform in China. 

An expansion project in China? We can help you!

Meeting Chinese consumers’ expectations

The Shanghai Disney Resort manager said: “Fans are very enthusiastic about Shanghai Disney merchandise, especially because of the restrictions related to the pandemic. Since traveling is limited in the country, we have responded to fans’ requests to open an online store.”

A successful operation in the Chinese market

The Official Shanghai Disneyland Flagship Store offers exclusive merchandise, covering a variety of categories such as plush toys, fashion, accessories, toys, souvenirs and home decor. In less than a day, the Official Shanghai Disneyland Flagship Store has won over 12,000 fans.

Physical stores and online sales : Disney’s successful business model

Online shopping has become one of the main sales channels for Disney in many parts of the world. This sales model, based on a combination of online and offline sales, must first go through a testing stage before it can be expanded more widely.

If you want to know more about the Chinese e-commerce market, contact STAiiRS!

We will provide you with the most professional advice according to your specific needs.