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Digital Insight | Tencent’s Mastery of Music Marketing in China

Digital Insight | Tencent’s Mastery of Music Marketing in China

by admin.staiirs | May 17, 2024 | B2B Digital Marketing, B2C Digital Marketing, China News

New Opportunities in Chinese Marketing Recently, there have been new opportunities for brand marketing in China’s music industry. More and more brands are choosing music as a breakthrough to explore new marketing territories. Tencent Music Entertainment Group...
How to Utilize Baidu Marketing for Business Success in China?

How to Utilize Baidu Marketing for Business Success in China?

by admin.staiirs | May 16, 2024 | B2B Digital Marketing, B2C Digital Marketing, Baidu

Baidu Marketing is a digital marketing tool of Baidu, China’s largest search engine. It allows brands and businesses to promote their products and services on the Baidu platform through various methods such as search advertising, content marketing, and social...
Industry Insight: A Fresh Perspective on Chinese Tourism Landscape 2024

Industry Insight: A Fresh Perspective on Chinese Tourism Landscape 2024

by admin.staiirs | May 15, 2024 | B2C Digital Marketing

The China tourism market is experiencing a notable recovery from 2023 to 2024 with significant changes in Chinese tourists’ travel preferences. The Chinese Tourism Market in 2024 During the 2024 Labor Day holiday, the Chinese tourism market showed consistent growth....
From Screen to Table: Chinese Drama Makes Billion Clicks Easier

From Screen to Table: Chinese Drama Makes Billion Clicks Easier

by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News

In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
The Chinese Market: Vegetable Oils on the Rise!

The Chinese Market: Vegetable Oils on the Rise!

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing, E-Commerce

As Chinese consumers gradually pay more attention to healthy diets, the sales of various types of vegetable oils in the Chinese Market have begun to grow rapidly, while imported brands have entered the Chinese market with fierce competition. It is estimated that the...
Xianyu: China’s Premier Second-Hand Commerce Platform

Xianyu: China’s Premier Second-Hand Commerce Platform

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing

What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
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