by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News
In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing, E-Commerce
As Chinese consumers gradually pay more attention to healthy diets, the sales of various types of vegetable oils in the Chinese Market have begun to grow rapidly, while imported brands have entered the Chinese market with fierce competition. It is estimated that the...
by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing
What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book
Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News
What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
by admin.staiirs | Mar 12, 2024 | B2B Digital Marketing, B2C Digital Marketing, Baidu
Present-day China, especially in its digital sphere, is amid a wave where information reigns supreme. Baidu’s Knowledge Marketing Platform has emerged as an indispensable tool in today’s China. As China’s nearly monopolistic search engine, Baidu has...
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