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Xiaohongshu FMCG industry development trends in 2024

Xiaohongshu FMCG industry development trends in 2024

by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News, Little Red Book

Xiaohongshu (Little Red Book), as one of the most beloved social media platforms among Chinese youth, has successfully tapped into the increasingly segmented consumption demands and emerging trends among the younger generation. With a staggering 260 million monthly...
2024 China E-commerce Marketing Trends

2024 China E-commerce Marketing Trends

by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News

In 2024, the Chinese e-commerce market will continue to expand its market share. An increasing number of international enterprises are entering the Chinese market. STAiiRS, specialist in digital marketing in China, has deeply cultivated the Chinese e-commerce market...
Chinese E-commerce Innovation: The AI Shopping Experience Introduced by Taobao Wenwen

Chinese E-commerce Innovation: The AI Shopping Experience Introduced by Taobao Wenwen

by admin.staiirs | Dec 12, 2023 | E-Commerce

Taobao, as China’s largest e-commerce shopping platform, has long been the first choice for Chinese consumers. Holding nearly half of the market share, Taobao attracts over 300 million users every day, undoubtedly establishing itself as a leader in the Chinese...
From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market

From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market

by admin.staiirs | Nov 16, 2023 | E-Commerce, Little Red Book, RED

Xiaohongshu (Little Red Book) is one of China’s popular social media platforms, similar to Instagram. Users here enthusiastically share their shopping experiences, beauty tips, and outfit inspirations, creating user-generated content (UGC). The platform is...
Douyin speedy delivery:  a Different On-Demand Online Shopping Experience

Douyin speedy delivery: a Different On-Demand Online Shopping Experience

by admin.staiirs | Nov 9, 2023 | E-Commerce, TikTok

The “Douyin E-commerce” sub-brand’s “Speedy Delivery” service has become its core project, marking Douyin E-commerce’s active efforts to build a comprehensive logistics and delivery system. In 2023, platforms like JD.com, Taobao...
How to promote a fashion brand in China

How to promote a fashion brand in China

by admin.staiirs | Aug 24, 2023 | B2B Digital Marketing, B2C Digital Marketing, China News, E-Commerce

Fashion clothing brands use their clothing styles to express their individuality and embrace specific trends and cultural influences. The market for trendy clothing in China is valued at approximately $15 billion USD (according to Euromonitor data). From 2020 to 2022,...
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