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Digital Insight | Tencent’s Mastery of Music Marketing in China

Digital Insight | Tencent’s Mastery of Music Marketing in China

by admin.staiirs | May 17, 2024 | B2B Digital Marketing, B2C Digital Marketing, China News

New Opportunities in Chinese Marketing Recently, there have been new opportunities for brand marketing in China’s music industry. More and more brands are choosing music as a breakthrough to explore new marketing territories. Tencent Music Entertainment Group...
Digital Insight : How mini-series strike gold in Chinese social media platforms?

Digital Insight : How mini-series strike gold in Chinese social media platforms?

by admin.staiirs | May 13, 2024 | China News

Chinese mini-series are gaining increasing popularity on major social media platforms. For instance, on TikTok, the hashtag #TikTokSeries has reached an impressive 9.2 billion views, while the topic # the mini-series has surpassed 634 million views in the United...
Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

by admin.staiirs | May 6, 2024 | China News, Wechat

From PC to APP, the development of internet products has always been pursuing simpler and more direct ways of interaction. “WeChat Mini Program” has emerged in line with this trend. By 2022, the daily active users of WeChat Mini Programs had already...
AI Marketing in China 2024: How are the big brands maxing out AI

AI Marketing in China 2024: How are the big brands maxing out AI

by admin.staiirs | May 3, 2024 | China News, Industry News

As technology advances by leaps and bounds, AI is gradually becoming an important driver in all sectors. In marketing, AI marketing is changing how traditional marketing works, and bringing never-before-seen opportunities for new and old businesses. AI marketing is a...
What’s New Marketing Strategy in China: BAIDU AI and the Future

What’s New Marketing Strategy in China: BAIDU AI and the Future

by admin.staiirs | May 2, 2024 | China News

“The Chinese Google” Baidu, known as the “Chinese Google,” is the largest simplified Chinese search engine in the world, with 218 million daily users. Baidu’s MAU (Monthly Active Users) reaches 667 million, with a total of 1.6 billion...
From Screen to Table: Chinese Drama Makes Billion Clicks Easier

From Screen to Table: Chinese Drama Makes Billion Clicks Easier

by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News

In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
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