by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News, Little Red Book
Xiaohongshu (Little Red Book), as one of the most beloved social media platforms among Chinese youth, has successfully tapped into the increasingly segmented consumption demands and emerging trends among the younger generation. With a staggering 260 million monthly...
by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News
In 2024, the Chinese e-commerce market will continue to expand its market share. An increasing number of international enterprises are entering the Chinese market. STAiiRS, specialist in digital marketing in China, has deeply cultivated the Chinese e-commerce market...
by admin.staiirs | Nov 16, 2023 | China News, RED
As the most popular lifestyle sharing and product recommendation platform in China, Xiaohongshu (Little Red Book) has successfully attracted a large female user base and, in recent years, gradually brought in more male users. This has resulted in a more diverse user...
by admin.staiirs | Nov 3, 2023 | B2B Digital Marketing, B2C Digital Marketing, China News, Wechat
Wechat, as a social application widely used around the world, has become an important tool for international brands to quickly increase their brand awareness in the Chinese market. WeChat marketing is crucial to enhance brand awareness and to increase sales in China....
by admin.staiirs | Nov 3, 2023 | China News
Recently, Douyin users have noticed that when purchasing products on Douyin, the option to use WeChat Pay has been hidden. Does this foreshadow a competition for traffic between Douyin and WeChat? In the past, using the mobile payment function on Douyin required...
by admin.staiirs | Oct 24, 2023 | China News, Wechat
What is “WeChat Ask”? WeChat users can directly access the “WeChat Ask” page through its search function. This function allows them to ask questions or provide answers on topics of interest as authors of public accounts or videos. WeChat...
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