STAiiRS
  • Digital Marketing China
    • SEO Baidu
    • Paid Media in China
    • WeChat Agency (China)
    • Tiktok (China)
  • Digital Marketing Europe
    • SEA Europe
    • SEO Europe
    • Social Media Ads Europe
  • About Us
  • Blog
  • Contact
  • EnglishEnglish
    • FrançaisFrançais
    • EspañolEspañol
    • FrançaisFrançais
Select Page
Consumption in China and the New Era of Brand Strategy

Consumption in China and the New Era of Brand Strategy

by admin.staiirs | Jun 17, 2026 | China News

Over the past few years, consumption in China has largely been driven by speed. Faster product launches accelerated brand growth, while social media and new traffic channels amplified this momentum across the Chinese market. From sugar-free drinks and functional foods...
China Retail News: The Future of Physical Retail in China

China Retail News: The Future of Physical Retail in China

by admin.staiirs | Jun 17, 2026 | China News

China retail news continues to highlight major changes across the country’s retail industry in 2025. More physical stores are closing across China, while the retail sector enters a new phase focused on efficiency, profitability, and changing consumer behavior....
Douyin China and the Rise of Premium Beauty Brands

Douyin China and the Rise of Premium Beauty Brands

by admin.staiirs | Jun 17, 2026 | China News

For a long time, Douyin China was seen as a platform dominated by viral products, aggressive pricing, and fast conversions. For many international beauty brands, Douyin looked more like a sales channel than a true brand-building environment. However, that perception...
Chinese Retail: Why China’s Retail Market Is Shifting Toward Channels

Chinese Retail: Why China’s Retail Market Is Shifting Toward Channels

by admin.staiirs | Jun 17, 2026 | China News

A major shift is becoming increasingly visible in Chinese retail: consumers no longer trust brands alone. Today, many purchasing decisions are influenced by platforms, membership systems, and distribution channels. In China, the products generating the strongest...
Branding and Marketing Trends on Bilibili/YouTube China: Guide to Chinese Social Media

Branding and Marketing Trends on Bilibili/YouTube China: Guide to Chinese Social Media

by admin.staiirs | Jun 17, 2026 | China News

Bilibili YouTube China is gradually becoming an important platform for international brands. It helps companies better understand new digital trends in China. Initially focused on anime and gaming culture, Bilibili has evolved into a large content ecosystem. The...
Download Douyin/TikTok China and Understand China Social Media Marketing Trends

Download Douyin/TikTok China and Understand China Social Media Marketing Trends

by admin.staiirs | Jun 17, 2026 | China News

Douyin TikTok China is attracting more and more international companies that want to better understand new digital marketing trends in China. Many users first download the application to explore content formats, video trends, and the habits of Chinese consumers....
« Older Entries
Next Entries »

Recent Posts

  • Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?
  • Dragon Tooth: The Evolution of a Chinese Tactical Clothing Brand
  • Brands Are Starting to Sell Services: A New Step in Brand Strategy China
  • Xiaohongshu’s Business Model Is Maturing: What’s Next?
  • How Is Online Commerce Transforming Retail in China?

Recent Comments

  • Natasha Nice on Tmall International: measures to promote imports
  • caucasustravel-878 on Tmall International: measures to promote imports
  • cvzcentr-934 on Tmall International: measures to promote imports
  • tort-zakaz-56 on Top 5 outdoor sports in China in 2022
  • survey-959 on Top 5 outdoor sports in China in 2022

Legal notice

Terms & Conditions

Contact us

+33 2 51 19 47 59

marketing@staiirs.com

Social Media

LinkedIn

Twitter

©2022 STAiiRS. All rights reserved.