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How to Sell Sport Shoes in China?

How to Sell Sport Shoes in China?

by admin.staiirs | Jun 22, 2023 | B2B Digital Marketing, B2C Digital Marketing, E-Commerce

Overview of Sport Shoes Market in China The international branded sneaker industry is experiencing rapid growth in the Chinese market. In 2019, the sports industry in China reached 2,950 billion yuan. The annual growth rate was 14.6% from 2015 to 2019. The value of...
How to Enter Plant-based Milk Product Market in China

How to Enter Plant-based Milk Product Market in China

by admin.staiirs | May 17, 2023 | B2B Digital Marketing, B2C Digital Marketing, E-Commerce

Demand for plant-based dairy in China Demand for plant-based dairy alternatives in China is increasing. This is due to health-conscious consumers wanting to avoid added sugar in their diets. Chinese people love plant-based food and drinks, Indeed, they particularly...
Brand marketing rollover reflection – where is the minefield of Chinese consumers?

Brand marketing rollover reflection – where is the minefield of Chinese consumers?

by Guanghui LI | Sep 21, 2022 | B2B Digital Marketing, B2C Digital Marketing

1. Group discrimination, especially gender discrimination With the rise of feminist consciousness among Chinese women, everyone has become serious and sensitive to all female issues that appear in their lives. Many issues that were once ignored will now no longer be...
B2B digital marketing in China: A focus on WeChat

B2B digital marketing in China: A focus on WeChat

by Guanghui LI | Apr 22, 2022 | B2B Digital Marketing

In our previous post, we talked about how the b2b sector can use search engines for their business objectives. To maximize a digital strategy in the b2b sector in China, it is essential to integrate social media into its foundation. But then, how to use social media...
B2B digital marketing in China: A focus on search engines

B2B digital marketing in China: A focus on search engines

by Guanghui LI | Mar 4, 2022 | B2B Digital Marketing

Since two years, the coronavirus crisis has changed our behaviors, including in the B2B sector. The most notable current trend in B2B is the digitization of the sales process. It is worth understanding that this phenomenon is valid for many sectors and, above all,...
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