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Xiaohongshu FMCG industry development trends in 2024

Xiaohongshu FMCG industry development trends in 2024

Xiaohongshu has become a significant player of the FMCG economy. User-generated content (UGC) constitutes 90% of the platform’s total content.

Xiaohongshu, with its decentralized content model, has deeply penetrated the psyche of the Chinese consumers. It has evolved into a crucial social media platform for understanding the consumption and lifestyle trends of the younger generation. Therefore, Xiaohongshu proposes to use CNY marketing as the first battle of the brand’s marketing strategy in 2024.

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How to Advertise on WeChat

How to Advertise on WeChat

WeChat advertising is one of the essential strategies for brand development in the Chinese market. Whether through WeChat official accounts, mini-programs or Moment ads, WeChat provides international brands with powerful tools that allow them to better adapt to the needs of the Chinese market.

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