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Check out our posts on international digital marketing
Xiaohongshu “Buyer Era”: A win-win situation for personalized e-commerce
facing the highly competitive e-commerce market in China, RED aims to strengthen its e-commerce business by leveraging the unique characteristics of the platform and identifying distinctive features. Therefore, Little Red Book has introduced the concept of the “Buyer Era”, actively promoting the development of personalized e-commerce.
From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market
Brands can cleverly implant brand concepts by publishing interesting and unique content on the platform, and disseminate brand information to a broader audience through user-generated content. It is for this reason that Xiaohongshu has become a primary opportunity for many international brands to enter the Chinese market.
Baidu’s Strategic Move: How “Wenxin Yiyan” Emerges above other AI Chatbots
The growth of AIGC has been particularly pronounced following the restrictions on ChatGPT usage in China, leading to a rapid development of generative AI services in the country. The launch of Baidu’s “Wenxin Yiyan”, called ERNIE Bot in English, has garnered widespread attention from various sectors.
Douyin speedy delivery: a Different On-Demand Online Shopping Experience
Douyin “Speedy Delivery” service has become a core project, marking Douyin E-commerce’s active efforts to build a comprehensive logistics and delivery system.
How to Advertise on WeChat
WeChat advertising is one of the essential strategies for brand development in the Chinese market. Whether through WeChat official accounts, mini-programs or Moment ads, WeChat provides international brands with powerful tools that allow them to better adapt to the needs of the Chinese market.
How To Use Your WeChat Pay
In China, WeChat Pay has become widely accepted and has actually become the main payment method, particularly beneficial for foreign tourists visiting China or overseas individuals working in the country.
WeChat Marketing Strategies: How to Enhance Brand Awareness in the Chinese Market?
Wechat, as a social application widely used around the world, has become an important tool for international brands to quickly increase their brand awareness in the Chinese market. WeChat marketing is crucial to enhance brand awareness and to increase sales in China.
Douyin and WeChat Pay Part Ways
Douyin is gradually building its closed-loop ecosystem, providing comprehensive services for every stage from watching short videos, live streaming with product recommendations, influencing product choices, making purchases, to online payments.
WeChat launches a new feature “WeChat Ask”
WeChat users can directly access the “WeChat Ask” page through its search function. This function allows them to ask questions or provide answers on topics of interest as authors of public accounts or videos.