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2024 Xiaohongshu Consumer Trends & Operation Strategy 

2024 Xiaohongshu Consumer Trends & Operation Strategy 

by admin.staiirs | Jun 28, 2024 | Little Red Book, RED

In 2024, consumer real experiences and word-of-mouth recommendations on the Xiaohongshu have revealed the latest consumption trends among young consumers. Phenomenological concepts such as “emotional value,” “comfortness,” “focus on...
WeChat Pay in 2024: How will it help your business grow?

WeChat Pay in 2024: How will it help your business grow?

by admin.staiirs | Jun 18, 2024 | Wechat

What is WeChat Pay? WeChat Pay is a mobile payment service integrated into Tencent’s WeChat social app in China. It allows users to make online payments and offline QR code payments directly within the WeChat app. By 2022, the number of users of WeChat,...
2024 Industry Insight: Pet Economy in the Chinese Market

2024 Industry Insight: Pet Economy in the Chinese Market

by admin.staiirs | Jun 11, 2024 | China News

China’s pet market has seen remarkable growth in recent years, especially with the emergence of the “cat economy,” presenting unprecedented opportunities for international pet brands. To thrive in this competitive market, brands must develop...
Lower-Tier Market in China: Rural but Potential

Lower-Tier Market in China: Rural but Potential

by admin.staiirs | Jun 10, 2024 | China News, Industry News

China’s lower-tier or rural markets, often overshadowed by the glitz of megacities like Beijing and Shanghai, hold untapped potential for overseas companies. These markets, consisting of smaller cities and rural regions, are home to over 70% of China’s...
2024 Industry Insight: Fierce Competition in Chinese Beauty Market

2024 Industry Insight: Fierce Competition in Chinese Beauty Market

by admin.staiirs | Jun 7, 2024 | China News, Industry News

Recently, China’s beauty market is witnessing fierce competition for both native and global beauty brands. As the market environment evolves and consumer demands shift, many high-end beauty brands are encountering unprecedented challenges in China. In the past...
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