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What’s New Marketing Strategy in China: BAIDU AI and the Future

What’s New Marketing Strategy in China: BAIDU AI and the Future

by admin.staiirs | May 2, 2024 | China News

“The Chinese Google” Baidu, known as the “Chinese Google,” is the largest simplified Chinese search engine in the world, with 218 million daily users. Baidu’s MAU (Monthly Active Users) reaches 667 million, with a total of 1.6 billion...
From Screen to Table: Chinese Drama Makes Billion Clicks Easier

From Screen to Table: Chinese Drama Makes Billion Clicks Easier

by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News

In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
The Chinese Market: Vegetable Oils on the Rise!

The Chinese Market: Vegetable Oils on the Rise!

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing, E-Commerce

As Chinese consumers gradually pay more attention to healthy diets, the sales of various types of vegetable oils in the Chinese Market have begun to grow rapidly, while imported brands have entered the Chinese market with fierce competition. It is estimated that the...
Xianyu: China’s Premier Second-Hand Commerce Platform

Xianyu: China’s Premier Second-Hand Commerce Platform

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing

What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

by admin.staiirs | Apr 26, 2024 | China News, Little Red Book

According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
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