by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News
In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing, E-Commerce
As Chinese consumers gradually pay more attention to healthy diets, the sales of various types of vegetable oils in the Chinese Market have begun to grow rapidly, while imported brands have entered the Chinese market with fierce competition. It is estimated that the...
by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing
What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
by admin.staiirs | Apr 26, 2024 | China News, Little Red Book
According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book
Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
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