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Major Social Media in China in 2023
Thanks to rapid economic development, high internet penetration and efficient and convenient logistics systems, Chinese people have mature online shopping habits and growing consumer demand. Today, the huge Chinese market continues to attract brands to enter, and to...
WeChat Channel: A complete guide to video marketing in China
It is widely known that video marketing has become a very important marketing tool in China. Everyone is familiar with Douyin, but there is another very important platform: WeChat Video Channel. 1. What is WeChat Video Channel? WeChat Video Channel is a new video...
How to use Douyin (TikTok China) in 2023?
In this article, we will explain Douyin’s main features, and outline video marketing’s latest trend in China. What is Douyin (TikTok China) ? Douyin is now the most popular video clip platform in the world, with 800 million daily active users in China. This figure...
How maternal and infant brands enter the Chinese market?
At present, Chinese consumers of maternal and infant have more diversified and cutting-edge consumer concepts and needs, with a population of 10.62 million newborns and 300 million women of childbearing age in 2021. For international maternal and infant brands,...
How to enter the Chinese watch industry successfully?
The current market situation of the Chinese watch industry As people’s spending power improves, Chinese consumers’ interest in luxury watches is becoming stronger. International watch brands are paying more attention to the Chinese market and increasing their market...
How to market B2C products in China?
The current situation of B2C market in China Nowadays, there are 840 million online shopping users in China, with online retail sales reaching 13.1 trillion yuan and e-commerce cross-border imports and exports amounting to 1.92 trillion yuan. China's e-commerce is the...
The China’s pet market
The economic scale of China's pet industry is growing rapidly owing to the market’s strong demand. Data shows that: the size of China's pet market will reach 493.6 billion yuan in 2022, and the market is expected to reach 811.4 billion yuan in 2025. As for the...
Baidu Ads : The most effective search engine advertising in China
In China, people don't use Google for online searching , so what is the most effective search engine advertising ? Answer : Baidu Ads I. What is Baidu Ads/PPC ? Baidu is the largest search engine in China and one of the most popular search platforms used by Chinese...
What you need to know about WeChat mini-programs
Today, WeChat has 1.299 billion monthly active users in China, making it the most powerful social tool in the country. It has almost everything: social, payment, reading, search, shopping, entertainment and more. Brands have also built their marketing systems here,...