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Baidu Ads : The most effective search engine advertising in China
In China, people don't use Google for online searching , so what is the most effective search engine advertising ? Answer : Baidu Ads I. What is Baidu Ads/PPC ? Baidu is the largest search engine in China and one of the most popular search platforms used by Chinese...
What you need to know about WeChat mini-programs
Today, WeChat has 1.299 billion monthly active users in China, making it the most powerful social tool in the country. It has almost everything: social, payment, reading, search, shopping, entertainment and more. Brands have also built their marketing systems here,...
3 Steps to success in the Chinese cosmetics market
The current state of the cosmetics market in China As Chinese people's consumption levels continue to rise year on year, cosmetic consumption has become an immediate need for women, and contemporary Chinese women's investment in "beauty" continues to expand. According...
IP addresses now public on Chinese social media platforms
Be prudent when you are sending a post on Chinese social media platforms. An important adjustment will be applied on Chinese social platforms that requires real-name authentication. Users’ IP addresses will be displayed in their post, after the user's nickname....
Top 5 outdoor sports in China in 2022
In recent years, the scale of China's sports & fitness market has grown rapidly. China's fitness market will reach 786.6 billion yuan in 2021 and is expected to reach 882 billion yuan in 2022. China's socially-oriented emerging sports: Frisbee In 2021, the core...
Zhihu reports second quarter 2022 results
Zhihu 2022 Q2 results : strong growth figures Recently, Zhihu released its first financial results for 2022 Q2 . According to the report, Zhihu's total revenue acquired a 31% annual increase, reaching $836 million as the industry leader. Its performance exceeded...
Didi Chuxing Fined over $1 Billion : Who Stole My Information?
On July 21, China's cyber security regulator announced that Didi Chuxing ("Didi") was fined more than $1 billion for its violation of private information protection laws. An expansion project in China? We can help you! Contact Us Founded in 2013, Didi, also known as...
How to create a WeChat Official Account ?
More and more international brands are realizing that creating a Wechat is a necessary step in marketing in China. Let's learn more about WeChat and WeChat Official Account. What is WeChat ? Today in China, WeChat has 1.299 billion monthly active users, making it the...
Tmall International: measures to promote imports
On September 23, China's leading B2C E-commerce platform Tmall international announced its latest new investment policy to help international cross-border companies expand their business in the Chinese market. Tmall...