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How to enter the Chinese watch industry successfully?
The current market situation of the Chinese watch industry As people’s spending power improves, Chinese consumers’ interest in luxury watches is becoming stronger. International watch brands are paying more attention to the Chinese market and increasing their market...
How to market B2C products in China?
The current situation of B2C market in China Nowadays, there are 840 million online shopping users in China, with online retail sales reaching 13.1 trillion yuan and e-commerce cross-border imports and exports amounting to 1.92 trillion yuan. China's e-commerce is the...
The China’s pet market
The economic scale of China's pet industry is growing rapidly owing to the market’s strong demand. Data shows that: the size of China's pet market will reach 493.6 billion yuan in 2022, and the market is expected to reach 811.4 billion yuan in 2025. As for the...
Baidu Ads : The most effective search engine advertising in China
In China, people don't use Google for online searching , so what is the most effective search engine advertising ? Answer : Baidu Ads I. What is Baidu Ads/PPC ? Baidu is the largest search engine in China and one of the most popular search platforms used by Chinese...
What you need to know about WeChat mini-programs
Today, WeChat has 1.299 billion monthly active users in China, making it the most powerful social tool in the country. It has almost everything: social, payment, reading, search, shopping, entertainment and more. Brands have also built their marketing systems here,...
3 Steps to success in the Chinese cosmetics market
The current state of the cosmetics market in China As Chinese people's consumption levels continue to rise year on year, cosmetic consumption has become an immediate need for women, and contemporary Chinese women's investment in "beauty" continues to expand. According...
IP addresses now public on Chinese social media platforms
Be prudent when you are sending a post on Chinese social media platforms. An important adjustment will be applied on Chinese social platforms that requires real-name authentication. Users’ IP addresses will be displayed in their post, after the user's nickname....
Top 5 outdoor sports in China in 2022
In recent years, the scale of China's sports & fitness market has grown rapidly. China's fitness market will reach 786.6 billion yuan in 2021 and is expected to reach 882 billion yuan in 2022. China's socially-oriented emerging sports: Frisbee In 2021, the core...
Zhihu reports second quarter 2022 results
Zhihu 2022 Q2 results : strong growth figures Recently, Zhihu released its first financial results for 2022 Q2 . According to the report, Zhihu's total revenue acquired a 31% annual increase, reaching $836 million as the industry leader. Its performance exceeded...