Blog
Check out our posts on international digital marketing
Tmall International: measures to promote imports
On September 23, China's leading B2C E-commerce platform Tmall international announced its latest new investment policy to help international cross-border companies expand their business in the Chinese market. Tmall...
Chinese e-commerce market : WeChat’s NEW RULES!
WeChat Channels optimized liveshopping rules to improve online-shopping service. WeChat announced to launch online retail service to increase live event's engagement rate and stream shopping's conversion rates. An expansion project in China? We can help you! Contact...
Camping : the most trendy choice for vacation in China
The spectacular growth of the camping market in China The Chinese camping market accounted for 700 billion yuan in 2020. With an annual growth rate of 40%, it is expected to reach 2 trillion yuan in the next 5 to 10 years. At present, the number of camping trips in...
Sogou Search App is officially offline
Sogou was once the second largest search engine in China, ranking after Baidu. The Sogou product family includes Sogou Input Method Editor, Sogou Search and Sogou Map, which are well known to Chinese people. However, people in line on the Chinese web market know that...
Shanghai Disney Resort open online store in TMALL
Tmall : The star platform of e-commerce in China On August 10, Shanghai Disney Resort announced having opened an official Shanghai Disneyland flagship store on Tmall, as a trial run for its online presence. The main objective of this new presence is to complement...
Adidas’ setback in China, will it get back up again?
Declining sales in China Exceeded by Lululemon and Anta, Adidas was losing its market share in China as the second global sportswear brands. While Nike holds its lead with more than 170 billion U.S. dollars of market value. Adidas official sources said its sales...
Brand marketing rollover reflection – where is the minefield of Chinese consumers?
1. Group discrimination, especially gender discrimination With the rise of feminist consciousness among Chinese women, everyone has become serious and sensitive to all female issues that appear in their lives. Many issues that were once ignored will now no longer be...
What do we see in Baidu’s earnings report ?
Results of the strategic transformation of China's largest search engine company On August 30, 2022, Baidu Group announced its financial results for the second quarter of 2022. We summarized four points accordingly, for you to better understand and understand the...
The Silver Economy in China
According to China's demographic data, in 2020, 18.7% of the population was aged 60 or more, which represents 260 million people. Specialists estimate that in 2030, this figure will reach 317 million people. From this data, we can see that, overall, China's elderly...