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Adidas’ setback in China, will it get back up again?
Declining sales in China Exceeded by Lululemon and Anta, Adidas was losing its market share in China as the second global sportswear brands. While Nike holds its lead with more than 170 billion U.S. dollars of market value. Adidas official sources said its sales...
Brand marketing rollover reflection – where is the minefield of Chinese consumers?
1. Group discrimination, especially gender discrimination With the rise of feminist consciousness among Chinese women, everyone has become serious and sensitive to all female issues that appear in their lives. Many issues that were once ignored will now no longer be...
What do we see in Baidu’s earnings report ?
Results of the strategic transformation of China's largest search engine company On August 30, 2022, Baidu Group announced its financial results for the second quarter of 2022. We summarized four points accordingly, for you to better understand and understand the...
The Silver Economy in China
According to China's demographic data, in 2020, 18.7% of the population was aged 60 or more, which represents 260 million people. Specialists estimate that in 2030, this figure will reach 317 million people. From this data, we can see that, overall, China's elderly...
How to sell wine in China ?
1. Current status of China's imported wine market China's wine imports from January to December 2021 amounted to 42,662,000 liters; the import value was $1.697 billion. Customs data show that from January to May 2022, China's total imports of bottled wine have reached...
Camping: the hottest way to travel in China by 2022
1. Camping becomes the hottest holiday in China Starting in spring 2022, the new style of camping is sweeping China at an unprecedented rate. Beautiful canopies, comfortable lounge chairs, lightweight folding tables, speakers, grills, moka pots and pet dogs are all...
How to market luxury lingerie in China?
1. Why do luxury lingerie brands want to expand in China? With a market size of RMB 123.9 billion in 2020 and a forecast of up to RMB 174.6 billion in 2026, China's lingerie industry is experiencing unprecedented growth, driven by the changing importance of aesthetics...
What is the best way to sell jewelry in China?
1. China Jewelry Market Overview China's jewelry market sales jumped to a new level of 720 billion yuan in 2021. Data from the General Administration of Customs shows that in 2021, the total import of the jewelry industry was $77.417 billion, an increase of 143.9%...
What is the impact of Baidu’s two important updates on SEO?
China's largest search engine, Baidu, recently updated two important measures, both of which will impact Baidu's SEO ecosystem. Let's analyze these measures together! If you have any knowledge of SEO on Baidu, you probably know that Baidu Baijia is Baidu's main...