by admin.staiirs | Apr 26, 2024 | China News, Little Red Book
According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book
Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News
What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
by admin.staiirs | Apr 17, 2024 | Industry News
On March 29, 2024, the Chinese automotive landscape witnessed a seismic shift with the unveiling of Xiaomi’s SU7, the brand’s maiden foray into the electric vehicle (EV) segment. Already a household name for its innovative, value-laden smartphones, Xiaomi...
by admin.staiirs | Apr 10, 2024 | Little Red Book
Among China’s young demographic, phrases like “Xiaohongshu is my addiction, it can read my mind,” “I have to try everything Xiaohongshu recommends,” and “Xiaohongshu is the new search engine” have become commonplace....
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