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2024 China E-commerce Marketing Trends

2024 China E-commerce Marketing Trends

by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News

In 2024, the Chinese e-commerce market will continue to expand its market share. An increasing number of international enterprises are entering the Chinese market. STAiiRS, specialist in digital marketing in China, has deeply cultivated the Chinese e-commerce market...
Chinese E-commerce Innovation: The AI Shopping Experience Introduced by Taobao Wenwen

Chinese E-commerce Innovation: The AI Shopping Experience Introduced by Taobao Wenwen

by admin.staiirs | Dec 12, 2023 | E-Commerce

Taobao, as China’s largest e-commerce shopping platform, has long been the first choice for Chinese consumers. Holding nearly half of the market share, Taobao attracts over 300 million users every day, undoubtedly establishing itself as a leader in the Chinese...
Xiaohongshu “Buyer Era”: A win-win situation for personalized e-commerce

Xiaohongshu “Buyer Era”: A win-win situation for personalized e-commerce

by admin.staiirs | Nov 16, 2023 | China News, RED

As the most popular lifestyle sharing and product recommendation platform in China, Xiaohongshu (Little Red Book) has successfully attracted a large female user base and, in recent years, gradually brought in more male users. This has resulted in a more diverse user...
From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market

From Setup to Success: Xiaohongshu Store Strategies for Entering the Chinese Market

by admin.staiirs | Nov 16, 2023 | E-Commerce, Little Red Book, RED

Xiaohongshu (Little Red Book) is one of China’s popular social media platforms, similar to Instagram. Users here enthusiastically share their shopping experiences, beauty tips, and outfit inspirations, creating user-generated content (UGC). The platform is...
Baidu’s Strategic Move: How “Wenxin Yiyan” Emerges above other AI Chatbots

Baidu’s Strategic Move: How “Wenxin Yiyan” Emerges above other AI Chatbots

by admin.staiirs | Nov 16, 2023 | Baidu

Since ChatGPT sparked a global craze in the generative artificial intelligence industry, the number of large language model projects in China has grown significantly. This growth has been particularly pronounced following the restrictions on ChatGPT usage in China,...
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