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Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

by admin.staiirs | Apr 17, 2024 | Industry News

On March 29, 2024, the Chinese automotive landscape witnessed a seismic shift with the unveiling of Xiaomi’s SU7, the brand’s maiden foray into the electric vehicle (EV) segment. Already a household name for its innovative, value-laden smartphones, Xiaomi...
How to Write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook 2024

How to Write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook 2024

by admin.staiirs | Apr 10, 2024 | Little Red Book

Among China’s young demographic, phrases like “Xiaohongshu is my addiction, it can read my mind,” “I have to try everything Xiaohongshu recommends,” and “Xiaohongshu is the new search engine” have become commonplace....
Strategies for Success in the China’s Nutrition and Supplement Market in 2024

Strategies for Success in the China’s Nutrition and Supplement Market in 2024

by admin.staiirs | Apr 5, 2024 | China News

With the increasing concern of the China population regarding health issues, the awareness of maintaining good health continues to grow. This surge in health consciousness has led to the expansion of the Nutrition and Supplement market in China, with both the elderly...
Leverage Zhihu for Unmatched Digital Marketing Success in China

Leverage Zhihu for Unmatched Digital Marketing Success in China

by admin.staiirs | Mar 15, 2024 | zhihu

Emerging in 2011, Zhihu initially catered to a select group of technology elites, entrepreneurs, and thought leaders, fostering a niche community renowned for its high-caliber and comprehensive content. By 2013, Zhihu broadened its user base, inviting the public in...
Unlocking the Potential of Zhihu for International Brands in China

Unlocking the Potential of Zhihu for International Brands in China

by admin.staiirs | Mar 15, 2024 | China News, zhihu

As China’s digital realm continues to expand, global brands are in a constant quest for inventive ways to captivate Chinese consumers. Zhihu emerges as a pivotal platform, boasting a massive user base and a reputation for top-notch content quality. Why Zhihu...
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