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How to write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook (2) 2024

How to write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook (2) 2024

by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book

Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
Kuaishou: The Overlooked Social Media Giant of China

Kuaishou: The Overlooked Social Media Giant of China

by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News

What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

by admin.staiirs | Apr 17, 2024 | Industry News

On March 29, 2024, the Chinese automotive landscape witnessed a seismic shift with the unveiling of Xiaomi’s SU7, the brand’s maiden foray into the electric vehicle (EV) segment. Already a household name for its innovative, value-laden smartphones, Xiaomi...
Strategies for Success in the China’s Nutrition and Supplement Market in 2024

Strategies for Success in the China’s Nutrition and Supplement Market in 2024

by admin.staiirs | Apr 5, 2024 | China News

With the increasing concern of the China population regarding health issues, the awareness of maintaining good health continues to grow. This surge in health consciousness has led to the expansion of the Nutrition and Supplement market in China, with both the elderly...
Unlocking the Potential of Zhihu for International Brands in China

Unlocking the Potential of Zhihu for International Brands in China

by admin.staiirs | Mar 15, 2024 | China News, zhihu

As China’s digital realm continues to expand, global brands are in a constant quest for inventive ways to captivate Chinese consumers. Zhihu emerges as a pivotal platform, boasting a massive user base and a reputation for top-notch content quality. Why Zhihu...
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