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Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

by admin.staiirs | Apr 26, 2024 | China News, Little Red Book

According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
How to write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook (2) 2024

How to write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook (2) 2024

by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book

Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
Kuaishou: The Overlooked Social Media Giant of China

Kuaishou: The Overlooked Social Media Giant of China

by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News

What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

by admin.staiirs | Apr 17, 2024 | Industry News

On March 29, 2024, the Chinese automotive landscape witnessed a seismic shift with the unveiling of Xiaomi’s SU7, the brand’s maiden foray into the electric vehicle (EV) segment. Already a household name for its innovative, value-laden smartphones, Xiaomi...
Strategies for Success in the China’s Nutrition and Supplement Market in 2024

Strategies for Success in the China’s Nutrition and Supplement Market in 2024

by admin.staiirs | Apr 5, 2024 | China News

With the increasing concern of the China population regarding health issues, the awareness of maintaining good health continues to grow. This surge in health consciousness has led to the expansion of the Nutrition and Supplement market in China, with both the elderly...
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