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AI Marketing in China 2024: How are the big brands maxing out AI

AI Marketing in China 2024: How are the big brands maxing out AI

by admin.staiirs | May 3, 2024 | China News, Industry News

As technology advances by leaps and bounds, AI is gradually becoming an important driver in all sectors. In marketing, AI marketing is changing how traditional marketing works, and bringing never-before-seen opportunities for new and old businesses. AI marketing is a...
What’s New Marketing Strategy in China: BAIDU AI and the Future

What’s New Marketing Strategy in China: BAIDU AI and the Future

by admin.staiirs | May 2, 2024 | China News

“The Chinese Google” Baidu, known as the “Chinese Google,” is the largest simplified Chinese search engine in the world, with 218 million daily users. Baidu’s MAU (Monthly Active Users) reaches 667 million, with a total of 1.6 billion...
From Screen to Table: Chinese Drama Makes Billion Clicks Easier

From Screen to Table: Chinese Drama Makes Billion Clicks Easier

by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News

In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

by admin.staiirs | Apr 26, 2024 | China News, Little Red Book

According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
Strategies for Success in the China’s Nutrition and Supplement Market in 2024

Strategies for Success in the China’s Nutrition and Supplement Market in 2024

by admin.staiirs | Apr 5, 2024 | China News

With the increasing concern of the China population regarding health issues, the awareness of maintaining good health continues to grow. This surge in health consciousness has led to the expansion of the Nutrition and Supplement market in China, with both the elderly...
Unlocking the Potential of Zhihu for International Brands in China

Unlocking the Potential of Zhihu for International Brands in China

by admin.staiirs | Mar 15, 2024 | China News, zhihu

As China’s digital realm continues to expand, global brands are in a constant quest for inventive ways to captivate Chinese consumers. Zhihu emerges as a pivotal platform, boasting a massive user base and a reputation for top-notch content quality. Why Zhihu...
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