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Bilibili: The New Frontier for Advertisements in China?

Bilibili: The New Frontier for Advertisements in China?

by admin.staiirs | Jul 30, 2024 | Bilibili, China News

In China, Bilibili is hailed as the “YouTube of China”. It is a comprehensive video platform loved by young people. What is Bilibili? Founded in 2009, Bilibili started with ACG (Animation, Comics, games) culture. Now, it has developed into a platform...
2024 Industry Insight: Pet Economy in the Chinese Market

2024 Industry Insight: Pet Economy in the Chinese Market

by admin.staiirs | Jun 11, 2024 | China News

China’s pet market has seen remarkable growth in recent years, especially with the emergence of the “cat economy,” presenting unprecedented opportunities for international pet brands. To thrive in this competitive market, brands must develop...
Lower-Tier Market in China: Rural but Potential

Lower-Tier Market in China: Rural but Potential

by admin.staiirs | Jun 10, 2024 | China News, Industry News

China’s lower-tier or rural markets, often overshadowed by the glitz of megacities like Beijing and Shanghai, hold untapped potential for overseas companies. These markets, consisting of smaller cities and rural regions, are home to over 70% of China’s...
2024 Industry Insight: Fierce Competition in Chinese Beauty Market

2024 Industry Insight: Fierce Competition in Chinese Beauty Market

by admin.staiirs | Jun 7, 2024 | China News, Industry News

Recently, China’s beauty market is witnessing fierce competition for both native and global beauty brands. As the market environment evolves and consumer demands shift, many high-end beauty brands are encountering unprecedented challenges in China. In the past...
Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing

Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing

by admin.staiirs | Jun 4, 2024 | China News

In the traditional Chinese market, brands often focus on specific age groups, especially those under 40. This outdated perspective is becoming less effective in China’s diverse and rapidly changing market. As the Chinese market grows, brands must adjust their...
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

by admin.staiirs | Jun 3, 2024 | China News

With the increasing popularity of the Internet and e-commerce in the Chinese market, numerous brands in China have established online sales channels.  However, as market competition intensifies and consumer behaviors evolve, an emerging trend appears: New brands that...
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