by admin.staiirs | Jun 7, 2024 | China News, Industry News
Recently, China’s beauty market is witnessing fierce competition for both native and global beauty brands. As the market environment evolves and consumer demands shift, many high-end beauty brands are encountering unprecedented challenges in China. In the past...
by admin.staiirs | Jun 4, 2024 | China News
In the traditional Chinese market, brands often focus on specific age groups, especially those under 40. This outdated perspective is becoming less effective in China’s diverse and rapidly changing market. As the Chinese market grows, brands must adjust their...
by admin.staiirs | Jun 3, 2024 | China News
With the increasing popularity of the Internet and e-commerce in the Chinese market, numerous brands in China have established online sales channels. However, as market competition intensifies and consumer behaviors evolve, an emerging trend appears: New brands that...
by admin.staiirs | May 23, 2024 | China News
In a time of fierce market competition and constant revolution, how could Chinese social media platforms achieve sustainable growth? Kwai, the strongest rival to Douyin, offers a viable path for 2024: the future of the Chinese digital landscape will be...
by admin.staiirs | May 17, 2024 | B2B Digital Marketing, B2C Digital Marketing, China News
New Opportunities in Chinese Marketing Recently, there have been new opportunities for brand marketing in China’s music industry. More and more brands are choosing music as a breakthrough to explore new marketing territories. Tencent Music Entertainment Group...
by admin.staiirs | May 13, 2024 | China News
Chinese mini-series are gaining increasing popularity on major social media platforms. For instance, on TikTok, the hashtag #TikTokSeries has reached an impressive 9.2 billion views, while the topic # the mini-series has surpassed 634 million views in the United...
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