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Check out our posts on international digital marketing
Lower-Tier Market in China: Rural but Potential
China’s lower-tier markets, comprising smaller cities and rural areas, encompass over 70% of the population and are increasingly significant for overseas companies. With rising purchasing power and heightened price sensitivity post-Covid-19, these markets present substantial opportunities for businesses offering affordable yet high-quality products.
2024 Industry Insight: Fierce Competition in Chinese Beauty Market
China’s beauty market faces intense competition as consumer preferences evolve. High-end brands must navigate market segmentation, changing sales channels, and shifting demands. Success requires clear brand positioning, uniqueness, diversified channels, learning from local brands, and effective marketing strategies.
Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing
In China’s evolving market, brands must shift from generational marketing to “Post-Generational” strategies, focusing on shared values across age groups to attract a broader audience.
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?
As online competition grows in China, brands are moving offline to build trust and reach new consumers. Learn about this strategic shift and its implications.
Kwai’s Crystal Ball: what is to expect in 2024 Social Media Trends ?
Kwai, Douyin’s top rival, unveils a promising path for social media in 2024: a business-centric and AI-driven future. This strategy empowers merchants with full-chain operations and AI tools like “Pangu” (video AIGC) and “Nüwa” (avatar live streaming),
Comprehend China’s Alcohol Industry At the Food and Drinks Fair
China’s vast and growing alcohol market offers a golden opportunity for foreign companies. Discover how the Chengdu Food and Drinks Fair can be your gateway to success, with insights on e-commerce, social media, and building brand recognition in this dynamic market.
What is the “Unimarketing” Strived for by Chinese Social Media?
Unimarketing, a hot trend in China, goes beyond traditional marketing. It integrates online & offline channels with data to deliver personalized experiences across the customer lifecycle, from awareness to loyalty. Platforms like Alibaba & Douyin leverage Unimarketing to boost traffic & sales efficiency.
SEO Keyword Ranking Rules for WeChat Mini Program
WeChat Mini Program SEO involves optimizing mini programs to rank higher in WeChat’s search results. Key factors include release time, loading speed, keyword usage, and title optimization.
Digital Insight | Tencent’s Mastery of Music Marketing in China
Tencent Music Entertainment Group (TME) has emerged as a powerful platform for brand marketing in China’s music industry. With its multidimensional marketing strategy spanning music ecosystem, platform capabilities, and content products, TME offers rich marketing resources for brands to engage with Chinese audiences effectively through music.