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How to Advertise on WeChat

How to Advertise on WeChat

WeChat advertising is one of the essential strategies for brand development in the Chinese market. Whether through WeChat official accounts, mini-programs or Moment ads, WeChat provides international brands with powerful tools that allow them to better adapt to the needs of the Chinese market.

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Douyin and WeChat Pay Part Ways

Douyin and WeChat Pay Part Ways

Douyin is gradually building its closed-loop ecosystem, providing comprehensive services for every stage from watching short videos, live streaming with product recommendations, influencing product choices, making purchases, to online payments.

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2023 “Double 11” Little Red Book Focuses on household appliance sector

2023 “Double 11” Little Red Book Focuses on household appliance sector

Xiaohongshu ( Little Red Book ) has evolved to encompass e-commerce functionalities, enabling users to directly purchase the products recommended on the platform. Thanks to its distinctive blend of user-generated content and online shopping, Xiaohongshu has established itself as a frontrunner in social commerce in China, primarily attracting a young, predominantly female audience.

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