by admin.staiirs | Jun 28, 2024 | Little Red Book, RED
In 2024, consumer real experiences and word-of-mouth recommendations on the Xiaohongshu have revealed the latest consumption trends among young consumers. Phenomenological concepts such as “emotional value,” “comfortness,” “focus on...
by admin.staiirs | Jun 18, 2024 | Wechat
What is WeChat Pay? WeChat Pay is a mobile payment service integrated into Tencent’s WeChat social app in China. It allows users to make online payments and offline QR code payments directly within the WeChat app. By 2022, the number of users of WeChat,...
by admin.staiirs | Jun 10, 2024 | China News, Industry News
China’s lower-tier or rural markets, often overshadowed by the glitz of megacities like Beijing and Shanghai, hold untapped potential for overseas companies. These markets, consisting of smaller cities and rural regions, are home to over 70% of China’s...
by admin.staiirs | Jun 4, 2024 | China News
In the traditional Chinese market, brands often focus on specific age groups, especially those under 40. This outdated perspective is becoming less effective in China’s diverse and rapidly changing market. As the Chinese market grows, brands must adjust their...
by admin.staiirs | May 23, 2024 | China News
In a time of fierce market competition and constant revolution, how could Chinese social media platforms achieve sustainable growth? Kwai, the strongest rival to Douyin, offers a viable path for 2024: the future of the Chinese digital landscape will be...
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