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2025 Mid-Year Insight: China’s E-commerce Consumption Trends

2025 Mid-Year Insight: China’s E-commerce Consumption Trends

by admin.staiirs | Jul 18, 2025 | China News

As China’s e-commerce landscape matures, the first half of 2025 has marked a significant shift. It’s no longer just about promotional battles or sales volume. Instead, the market is undergoing a full-scale transformation—spanning consumer behavior, platform mechanics,...
China’s Snack Market in 2025: Trends & Marketing Strategies

China’s Snack Market in 2025: Trends & Marketing Strategies

by admin.staiirs | Jul 9, 2025 | China News

China’s snack market is entering a new era of accelerated transformation. As consumer expectations evolve, distribution channels diversify, and digital technologies advance, the snack industry is poised for stronger, more multidimensional growth. From health-driven...
How Should Brands Respond to China’s Consumption Downgrade Trend?

How Should Brands Respond to China’s Consumption Downgrade Trend?

by admin.staiirs | Jul 7, 2025 | China News

In 2025, China’s consumption downgrade is driving a profound structural transformation in the country’s consumer market. According to the National Bureau of Statistics, total retail sales of consumer goods grew by just 0.8% in Q1 2025, with spending in 30 major cities...
How Brands in China Can Leverage AI for Digital Marketing in 2025

How Brands in China Can Leverage AI for Digital Marketing in 2025

by admin.staiirs | Jun 23, 2025 | China News

AI China is advancing rapidly, fundamentally transforming Chinese consumers’ decision-making journeys. Generative AI is steadily integrating into a wide range of consumer scenarios, becoming a pivotal element in brand marketing strategies. By 2030, AI is...
How POP MART Went Viral on Chinese Social Media

How POP MART Went Viral on Chinese Social Media

by admin.staiirs | Jun 19, 2025 | B2C Digital Marketing, China News

In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
A Comprehensive Analysis of Xiaohongshu Marketing in China

A Comprehensive Analysis of Xiaohongshu Marketing in China

by admin.staiirs | Jun 5, 2025 | China News

In today’s China, where social media drives information flow, Xiaohongshu has evolved from a lifestyle-sharing app into one of the country’s most influential content-driven search engines. For Chinese users, it is not only a platform to document daily life and...
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