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Bilibili: The favorite video platform of Generation Z in China

Bilibili: The favorite video platform of Generation Z in China

by admin.staiirs | Jun 13, 2023 | Bilibili

1. What is Bilibili? Bilibili (哔哩哔哩) is a famous online video platform in China, similar to YouTube. Founded in 2009, it was initially a community website focused on ACG (Animation, Comics, Games) content and has gradually transformed into a user-generated content...
How to Enter Plant-based Milk Product Market in China

How to Enter Plant-based Milk Product Market in China

by admin.staiirs | May 17, 2023 | B2B Digital Marketing, B2C Digital Marketing, E-Commerce

Demand for plant-based dairy in China Demand for plant-based dairy alternatives in China is increasing. This is due to health-conscious consumers wanting to avoid added sugar in their diets. Chinese people love plant-based food and drinks, Indeed, they particularly...
Chinese bedding market analysis: how to enter in China?

Chinese bedding market analysis: how to enter in China?

by Xiao Zhang | Jan 20, 2023 | B2C Digital Marketing

Thanks to celebrity anecdotes, a luxury mattress priced at 2 million yuan has recently caught the attention of all Chinese. With countless consumers searching for the brand and going to offline stores to experience it and post their experiences on social media...
How do international skincare brands market in China?

How do international skincare brands market in China?

by Xiao Zhang | Jan 18, 2023 | B2C Digital Marketing

Today, the new generation of Chinese consumers are paying more and more attention to skin care products and are willing to invest in their facial & body care procedures. The growth rate of the Chinese cosmetics industry is very stable. What type of skincare...
Chinese perfume industry : How to enter the Chinese market

Chinese perfume industry : How to enter the Chinese market

by Xiao Zhang | Jan 10, 2023 | B2C Digital Marketing

The current market situation and trends of fragrance products in China In China, the emerging “olfactory economy” is gaining attention as Chinese consumers have stronger consumption power and the demand for fragrances is growing. The Chinese fragrance...
How maternal and infant brands enter the Chinese market?

How maternal and infant brands enter the Chinese market?

by Guanghui LI | Dec 19, 2022 | B2C Digital Marketing

At present, Chinese consumers of maternal and infant have more diversified and cutting-edge consumer concepts and needs, with a population of 10.62 million newborns and 300 million women of childbearing age in 2021. For international maternal and infant brands,...
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