by admin.staiirs | Jun 25, 2025 | B2B Digital Marketing, B2C Digital Marketing
In China, Chinese social media platforms have become essential touchpoints for brands looking to capture the attention of the country’s most influential demographic: young consumers. While the 18–24 age group may still be in the early stages of building...
by admin.staiirs | Jun 19, 2025 | B2C Digital Marketing, China News
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
by admin.staiirs | Apr 23, 2025 | B2C Digital Marketing, E-Commerce
For any business targeting the Chinese market, mastering Douyin marketing is essential. Here’s why: In 2024, Douyin e-commerce in China experienced a 46% year-on-year growth in GMV, with the livestreaming market nearing one trillion RMB. The platform attracts...
by admin.staiirs | Oct 8, 2024 | B2C Digital Marketing, E-Commerce
For brands planing to enter the Chinese market and seeking breakthrough opportunities, it is recommend that they focus on the trends of Douyin e-commerce. Currently, Douyin’s e-commerce capabilities have become a hit with young consumers, as their acceptance of online...
by admin.staiirs | Jul 17, 2024 | B2B Digital Marketing, B2C Digital Marketing
Entering the Sports Industry in China: Tennis Training With Li Na’s 2014 French Open victory, tennis gained significant attention in China. Today, China has the world’s second-largest tennis population, and the youth tennis training market is booming. The...
by admin.staiirs | May 22, 2024 | B2C Digital Marketing, Industry News
The term “Unimarketing” has become very popular across various social media and e-commerce platforms in China. From Alibaba and JD to Douyin（TikTok In China）, Kuaishou, and Tencent, these platforms are all striving to achieve the widest possible reach....
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