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Xianyu: China’s Premier Second-Hand Commerce Platform

Xianyu: China’s Premier Second-Hand Commerce Platform

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing

What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

Xiaohongshu 2023 Financial Report: $3.7 Billion in Revenue, First Profit Recorded

by admin.staiirs | Apr 26, 2024 | China News, Little Red Book

According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
How to write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook (2) 2024

How to write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook (2) 2024

by admin.staiirs | Apr 23, 2024 | B2C Digital Marketing, Little Red Book

Today, more and more Chinese people are using Xiaohongshu. They seek advice in any field in their daily lives. In 2013, Xiaohongshu was founded in Shanghai. It is one of the first cross-border e-commerce platforms with the “UGC (User Generated Content) +...
Kuaishou: The Overlooked Social Media Giant of China

Kuaishou: The Overlooked Social Media Giant of China

by admin.staiirs | Apr 18, 2024 | B2C Digital Marketing, Industry News

What is Kuaishou? Kuaishou is a social network specializing in short videos. Kuaishou and Douyin (TikTok in China) are currently the most popular social media platforms in China. However, they differ significantly in their audience, positioning, and content style. In...
Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

Disruption in the EV industry in China: How did Xiaomi attract Porsche’s attention?

by admin.staiirs | Apr 17, 2024 | Industry News

On March 29, 2024, the Chinese automotive landscape witnessed a seismic shift with the unveiling of Xiaomi’s SU7, the brand’s maiden foray into the electric vehicle (EV) segment. Already a household name for its innovative, value-laden smartphones, Xiaomi...
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