WeChat Live Streaming: A New Marketing Trend in China

WeChat Live Streaming: A New Marketing Trend in China

In recent years, Chinese  consumption patterns have undergone remarkable changes, particularly influenced by the impact of the pandemic. Live streaming has emerged as a highly sought-after and innovative marketing method. With the improvement of living standards, live...
How to target Chinese tourists

How to target Chinese tourists

With the relaxation of China’s epidemic prevention and control policies, the long-stifled desire for travel has ignited the enthusiasm of Chinese people for outbound tourism, and China is witnessing a boom in overseas travel. According to Ctrip’s data, on...