by admin.staiirs | Jun 13, 2025 | Little Red Book
In China’s content-driven marketing landscape, SEO on Xiaohongshu (Red little book) has become a powerful strategy for brands seeking visibility and conversion in a competitive digital space. With its strong social DNA and high conversion potential, Xiaohongshu plays...
by admin.staiirs | May 19, 2025 | B2B China, B2B Digital Marketing
Influencer marketing in China has become a cornerstone of brand promotion by 2025, driven by the preferences of Gen Z and young middle-class consumers who trust authentic recommendations on social platforms. KOLs and KOCs leverage content, short videos, and...
by admin.staiirs | Feb 7, 2025 | China News, RED
In the rapidly evolving world of Chinese social media, Xiaohongshu (Red Note/Little Red Book) has solidified its position as a powerhouse platform for brands looking to establish a strong presence in the Chinese market. With its seamless integration of content,...
by admin.staiirs | Jun 28, 2024 | Little Red Book, RED
In 2024, consumer real experiences and word-of-mouth recommendations on the Xiaohongshu have revealed the latest consumption trends among young consumers. Phenomenological concepts such as “emotional value,” “comfortness,” “focus on...
by admin.staiirs | Apr 26, 2024 | China News, Little Red Book
According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
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