by admin.staiirs | Jun 19, 2025 | B2C Digital Marketing, China News
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...
by admin.staiirs | Jun 5, 2025 | China News
In today’s China, where social media drives information flow, Xiaohongshu has evolved from a lifestyle-sharing app into one of the country’s most influential content-driven search engines. For Chinese users, it is not only a platform to document daily life and...
by admin.staiirs | Jun 2, 2025 | B2B Digital Marketing
As China’s digital economy continues to evolve, social media and KOL (Key Opinion Leader) marketing have become central growth engines for brands. Even amidst constrained marketing budgets and a slowdown in overall marketing growth, investment in social media...
by admin.staiirs | May 30, 2025 | B2B China
In 2025, Chinese consumer interest circles are evolving with greater depth and cross-industry overlap than ever before. As niche brands multiply and choices expand, traditional marketing methods are becoming less effective. Today’s consumers aren’t just passive...
by admin.staiirs | May 28, 2025 | B2B China
In recent years, the cosmetics market in China has become one of the most attractive growth engines globally. According to data from Euromonitor International, by the end of 2023, annual sales in China’s cosmetics sector exceeded RMB 500 billion, with an average...
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