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Brands Are Starting to Sell Services: A New Step in Brand Strategy China

Brands Are Starting to Sell Services: A New Step in Brand Strategy China

by admin.staiirs | Jul 29, 2026 | China News

Decathlon’s paid cycling challenges, breo’s massage sessions and Pangdonglai’s corporate visits reveal a new trend in Brand Strategy China. Services once considered an extension of the customer experience are now becoming paid offerings in their own...
Branding China Trends: New Brand Growth Strategies in 2026

Branding China Trends: New Brand Growth Strategies in 2026

by admin.staiirs | Jun 17, 2026 | China News

In the evolution of marketing in China, branding China is undergoing a major transformation. For more than a decade, digital platforms, traffic growth, and advertising investments have been the main drivers of business development. However, in 2026, rising customer...
Why Do Companies in China Need an Official Matomo Partner?

Why Do Companies in China Need an Official Matomo Partner?

by admin.staiirs | Sep 10, 2025 | matomo

In the Chinese market, working with an official Matomo partner is becoming essential as data privacy and compliance requirements grow increasingly strict. When choosing web and app analytics tools, businesses not only need powerful data insights but also assurance of...
How Global Brands Can Win with Sports Marketing in China in 2025

How Global Brands Can Win with Sports Marketing in China in 2025

by admin.staiirs | Aug 6, 2025 | China News

As China’s sports industry accelerates its growth, sports marketing in China is quickly rising as a strategic focus for brands. From 2017 to 2023, the industry’s total output jumped from RMB 2.2 trillion to nearly RMB 3.7 trillion, with an average annual growth rate...
Marketing in China: How to Seize Key Moments and Create Breakout Campaigns

Marketing in China: How to Seize Key Moments and Create Breakout Campaigns

by admin.staiirs | Aug 1, 2025 | B2B Digital Marketing, China News

Marketing in China requires a strategic approach to leverage key moments that can dramatically boost brand visibility and drive explosive sales. Festivals like Chinese New Year, Valentine’s Day, 6.18, and Double 11 aren’t just holidays—they’re high-traffic,...
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Recent Posts

  • Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?
  • Dragon Tooth: The Evolution of a Chinese Tactical Clothing Brand
  • Brands Are Starting to Sell Services: A New Step in Brand Strategy China
  • Xiaohongshu’s Business Model Is Maturing: What’s Next?
  • How Is Online Commerce Transforming Retail in China?

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