by admin.staiirs | Apr 29, 2024 | B2C Digital Marketing, China News
In 2024, Chinese drama routinely integrates advertisements or product placements into episodes. Marketing cooperation between series and brands takes many forms and remains very popular. This collaboration enables brands to stand out in terms of brand awareness,...
by admin.staiirs | Apr 26, 2024 | China News, Little Red Book
According to the Financial Times, Xiaohongshu, a Chinese social media APP similar to Instagram, reached 312 million monthly active users in 2023, a 20% increase from the previous year. It has become China’s fastest-growing social media platform. 1. Targeting...
by admin.staiirs | Apr 5, 2024 | China News
With the increasing concern of the China population regarding health issues, the awareness of maintaining good health continues to grow. This surge in health consciousness has led to the expansion of the Nutrition and Supplement market in China, with both the elderly...
by admin.staiirs | Mar 15, 2024 | China News, zhihu
As China’s digital realm continues to expand, global brands are in a constant quest for inventive ways to captivate Chinese consumers. Zhihu emerges as a pivotal platform, boasting a massive user base and a reputation for top-notch content quality. Why Zhihu...
by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News, Little Red Book
Xiaohongshu (Little Red Book), as one of the most beloved social media platforms among Chinese youth, has successfully tapped into the increasingly segmented consumption demands and emerging trends among the younger generation. With a staggering 260 million monthly...
by admin.staiirs | Dec 20, 2023 | China News, E-Commerce, Industry News
In 2024, the Chinese e-commerce market will continue to expand its market share. An increasing number of international enterprises are entering the Chinese market. STAiiRS, specialist in digital marketing in China, has deeply cultivated the Chinese e-commerce market...
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