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How to Unify Multichannel Marketing Analytics in China

How to Unify Multichannel Marketing Analytics in China

by admin.staiirs | Sep 9, 2025 | China News

In today’s highly competitive Chinese market, multichannel marketing analytics has become essential as nearly every business invests in a mix of search engines, WeChat official accounts, Douyin, native ads, and even offline stores. Each touchpoint can influence a...
Complete Guide to Marketing on Xiaohongshu: Trend Insights and Brand Strategies

Complete Guide to Marketing on Xiaohongshu: Trend Insights and Brand Strategies

by admin.staiirs | Aug 29, 2025 | China News

In the competitive landscape of new consumer brands, marketing on Xiaohongshu has become one of the most important strategies. The platform is not only a gateway for users to discover new products but also a space where brands can build deep connections with...
Consumer Trend 2025: Essentials in Marketing to Women  in China

Consumer Trend 2025: Essentials in Marketing to Women in China

by admin.staiirs | Aug 25, 2025 | China News

Marketing to women in China in 2025 is being redefined in China as women emerge as the driving force behind the country’s consumer market growth. Data shows that by 2024, the She-Economy in China had already surpassed 10 trillion RMB, equivalent to the world’s seventh...
How Global Brands Can Win with Sports Marketing in China in 2025

How Global Brands Can Win with Sports Marketing in China in 2025

by admin.staiirs | Aug 6, 2025 | China News

As China’s sports industry accelerates its growth, sports marketing in China is quickly rising as a strategic focus for brands. From 2017 to 2023, the industry’s total output jumped from RMB 2.2 trillion to nearly RMB 3.7 trillion, with an average annual growth rate...
Marketing in China: How to Seize Key Moments and Create Breakout Campaigns

Marketing in China: How to Seize Key Moments and Create Breakout Campaigns

by admin.staiirs | Aug 1, 2025 | B2B Digital Marketing, China News

Marketing in China requires a strategic approach to leverage key moments that can dramatically boost brand visibility and drive explosive sales. Festivals like Chinese New Year, Valentine’s Day, 6.18, and Double 11 aren’t just holidays—they’re high-traffic,...
Baidu Marketing: How Baidu Banfei Is Reshaping China’s AI Business Landscape

Baidu Marketing: How Baidu Banfei Is Reshaping China’s AI Business Landscape

by admin.staiirs | Jul 31, 2025 | China News

Baidu marketing is undergoing a major transformation as consumer behavior in China’s digital ecosystem evolves rapidly. Today’s users no longer accept passive brand messaging—they expect services to be embedded in content and content to guide their decisions. As a...
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  • How to Unify Multichannel Marketing Analytics in China
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