by Guanghui LI | Nov 9, 2022 | B2C Digital Marketing
The current state of the cosmetics market in China As Chinese people’s consumption levels continue to rise year on year, cosmetic consumption has become an immediate need for women, and contemporary Chinese women’s investment in “beauty”...
by Guanghui LI | Oct 28, 2022 | B2C Digital Marketing, China News
Be prudent when you are sending a post on Chinese social media platforms. An important adjustment will be applied on Chinese social platforms that requires real-name authentication. Users’ IP addresses will be displayed in their post, after the user’s nickname....
by Guanghui LI | Oct 25, 2022 | B2C Digital Marketing
In recent years, the scale of China’s sports & fitness market has grown rapidly. China’s fitness market will reach 786.6 billion yuan in 2021 and is expected to reach 882 billion yuan in 2022. China’s socially-oriented emerging sports: Frisbee In...
by Guanghui LI | Oct 4, 2022 | B2C Digital Marketing
The spectacular growth of the camping market in China The Chinese camping market accounted for 700 billion yuan in 2020. With an annual growth rate of 40%, it is expected to reach 2 trillion yuan in the next 5 to 10 years. At present, the number of camping trips in...
by Guanghui LI | Sep 21, 2022 | B2B Digital Marketing, B2C Digital Marketing
1. Group discrimination, especially gender discrimination With the rise of feminist consciousness among Chinese women, everyone has become serious and sensitive to all female issues that appear in their lives. Many issues that were once ignored will now no longer be...
by Guanghui LI | Aug 31, 2022 | B2C Digital Marketing
According to China’s demographic data, in 2020, 18.7% of the population was aged 60 or more, which represents 260 million people. Specialists estimate that in 2030, this figure will reach 317 million people. From this data, we can see that, overall,...
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