by admin.staiirs | Aug 11, 2025 | B2B Digital Marketing
In recent years, the Chinese short drama market has experienced explosive growth. The number of productions surged from 336 in 2022 to 36,400 in 2024. This rapid expansion has driven the market size beyond 50 billion RMB, with a user base exceeding 600 million....
by admin.staiirs | Aug 1, 2025 | B2B Digital Marketing, China News
Marketing in China requires a strategic approach to leverage key moments that can dramatically boost brand visibility and drive explosive sales. Festivals like Chinese New Year, Valentine’s Day, 6.18, and Double 11 aren’t just holidays—they’re high-traffic,...
by admin.staiirs | Jun 25, 2025 | B2B Digital Marketing, B2C Digital Marketing
In China, Chinese social media platforms have become essential touchpoints for brands looking to capture the attention of the country’s most influential demographic: young consumers. While the 18–24 age group may still be in the early stages of building...
by admin.staiirs | Jun 2, 2025 | B2B Digital Marketing
As China’s digital economy continues to evolve, social media and KOL (Key Opinion Leader) marketing have become central growth engines for brands. Even amidst constrained marketing budgets and a slowdown in overall marketing growth, investment in social media...
by admin.staiirs | May 19, 2025 | B2B China, B2B Digital Marketing
Influencer marketing in China has become a cornerstone of brand promotion by 2025, driven by the preferences of Gen Z and young middle-class consumers who trust authentic recommendations on social platforms. KOLs and KOCs leverage content, short videos, and...
by admin.staiirs | May 15, 2025 | B2B China, B2B Digital Marketing
B2B marketing in China taps into one of the world’s most strategically vital markets for global brands. Mastering effective marketing in this dynamic landscape is key to success. This guide explores how to market B2B in China and highlights the mainstream digital and...
Recent Comments