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Check out our posts on international digital marketing
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?
As online competition grows in China, brands are moving offline to build trust and reach new consumers. Learn about this strategic shift and its implications.
Kwai’s Crystal Ball: what is to expect in 2024 Social Media Trends ?
Kwai, Douyin’s top rival, unveils a promising path for social media in 2024: a business-centric and AI-driven future. This strategy empowers merchants with full-chain operations and AI tools like “Pangu” (video AIGC) and “Nüwa” (avatar live streaming),
Comprehend China’s Alcohol Industry At the Food and Drinks Fair
China’s vast and growing alcohol market offers a golden opportunity for foreign companies. Discover how the Chengdu Food and Drinks Fair can be your gateway to success, with insights on e-commerce, social media, and building brand recognition in this dynamic market.
What is the “Unimarketing” Strived for by Chinese Social Media?
Unimarketing, a hot trend in China, goes beyond traditional marketing. It integrates online & offline channels with data to deliver personalized experiences across the customer lifecycle, from awareness to loyalty. Platforms like Alibaba & Douyin leverage Unimarketing to boost traffic & sales efficiency.
SEO Keyword Ranking Rules for WeChat Mini Program
WeChat Mini Program SEO involves optimizing mini programs to rank higher in WeChat’s search results. Key factors include release time, loading speed, keyword usage, and title optimization.
Digital Insight | Tencent’s Mastery of Music Marketing in China
Tencent Music Entertainment Group (TME) has emerged as a powerful platform for brand marketing in China’s music industry. With its multidimensional marketing strategy spanning music ecosystem, platform capabilities, and content products, TME offers rich marketing resources for brands to engage with Chinese audiences effectively through music.
How to Utilize Baidu Marketing for Business Success in China？
Leveraging Baidu, China’s largest search engine, businesses can promote their products and services through search advertising, content marketing, and social media marketing.
Industry Insight: A Fresh Perspective on Chinese Tourism Landscape 2024
The Chinese tourism industry is witnessing a robust recovery and transformation in 2024, with a notable shift in travel preferences among Chinese tourists.
Digital Marketing Guide: Tencent Ads Effective Advertising Platform in China
In 2024, Tencent Ads emerges as China’s premier advertising platform, facilitating brand growth with tailored solutions. This guide unveils the key strategies for success within Tencent’s ecosystem, enabling brands to thrive in a competitive landscape.