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Check out our posts on international digital marketing
Baidu Marketing: How Baidu Banfei Is Reshaping China’s AI Business Landscape
Baidu marketing is undergoing a major transformation as consumer behavior in China’s digital ecosystem evolves rapidly. Today’s users no longer accept passive brand messaging—they expect services to be embedded in content and content to guide their decisions. As a...
A Complete Overview of Baidu Marketing Strategy in 2025
In 2025, Baidu introduced a new vision for Baidu marketing: “Simplified operations, heartfelt marketing.” With the help of AI, Baidu is no longer just a tool for placing ads. It’s now a smart partner that helps brands connect with people in meaningful ways. This new...
2025 Mid-Year Insight: China’s E-commerce Consumption Trends
As China’s e-commerce landscape matures, the first half of 2025 has marked a significant shift. It’s no longer just about promotional battles or sales volume. Instead, the market is undergoing a full-scale transformation—spanning consumer behavior, platform mechanics,...
China’s Snack Market in 2025: Trends & Marketing Strategies
China’s snack market is entering a new era of accelerated transformation. As consumer expectations evolve, distribution channels diversify, and digital technologies advance, the snack industry is poised for stronger, more multidimensional growth. From health-driven...
How Should Brands Respond to China’s Consumption Downgrade Trend?
In 2025, China’s consumption downgrade is driving a profound structural transformation in the country’s consumer market. According to the National Bureau of Statistics, total retail sales of consumer goods grew by just 0.8% in Q1 2025, with spending in 30 major cities...
A Quick Guide to Baidu and Its Top 10 AI Applic
In China’s digital ecosystem, Baidu AI applic play a central role in shaping how users search, shop, navigate, and engage with content. Originally known as a search engine company, Baidu has evolved into a comprehensive technology platform spanning search, content,...
How Brands Can Attract Young Consumers in China Through Chinese Social Media
In China, Chinese social media platforms have become essential touchpoints for brands looking to capture the attention of the country's most influential demographic: young consumers. While the 18–24 age group may still be in the early stages of building purchasing...
How Brands in China Can Leverage AI for Digital Marketing in 2025
AI China is advancing rapidly, fundamentally transforming Chinese consumers' decision-making journeys. Generative AI is steadily integrating into a wide range of consumer scenarios, becoming a pivotal element in brand marketing strategies. By 2030, AI is projected to...
How POP MART Went Viral on Chinese Social Media
In the fast-changing world of Chinese social media, few brands have captured youth culture like POP MART. In June 2025, a life-sized LABUBU sculpture auctioned in Beijing caused a media sensation, selling for over one million RMB. Behind the hype was POP MART—once...