China’s largest search engine, Baidu, recently updated two important measures, both of which will impact Baidu’s SEO ecosystem. Let’s analyze these measures together!

If you have any knowledge of SEO on Baidu, you probably know that Baidu Baijia is Baidu’s main content platform recently.

Recently, Baidu made a new adjustment, mainly for Baidu Baijia.

The platform stated last month that it would end the possibility of including external links in published content. Until then, some articles redirected to other websites through encrypted links in the text. It was a very good way to use the weight of Baijia to improve its ranking on Baidu. Many people then used this technique and even made it a paid activity.

The emergence of this new policy means that this method of cheating is no longer an option. This update will force creators to publish original and quality content, and will make the ranking of search results more fair and equitable, which has always been Baidu’s goal. From now on, accounts that publish original and quality content will be ranked more fairly.

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How to be compliant with the new Baidu updates?

To adapt to the new rules of Baidu, it is then necessary to :

  • Publish original content, no plagiarized content should be present on your site.
  • Publish content written in quality Chinese, using a fluid and natural language as well as a precise grammar in accordance with Chinese reading habits and logic.
  • Not include external links to Baidu. Moreover, it is also advisable to avoid redirecting to third-party platforms.

Baidu has removed the Archives feature

Recently, many Baidu users have reported that the Archives feature has disappeared. The once saved archives have also become inaccessible. According to speculations from industry experts, Baidu has discontinued this feature due to the development and changes in web technology.

Since access to some websites was often unstable in the early days of Baidu, the search engine developed the Archive feature to ensure a good user experience. For example, when the original website was down or the user’s Internet speed was very slow, information could be retrieved directly through the Archive.

As technology has evolved and unstable access to websites has become quite rare, the role of the Archive function has gradually become less important.

Since users want to have access to the latest news, Baidu Baijia has chosen to replace this feature with the display of the time when the content in question was published. This proves that Baidu is doing its best to comply with users’ tastes, and also reflects the importance of the time factor in Baidu’s SEO in the future.

What is the impact of deleting site archives on Baidu SEO?

Firstly, regarding pages that are temporarily inaccessible, users used to be able to access them through this feature: this is no longer possible.

Secondly, previously, websites that changed the TDK information of embedded pages could mention this via the archive, which could then be quickly updated to show the latest TDK information. Now, one can only wait for the search engine to update itself.

How to adapt to the removal of Baidu’s Archives feature?

If your content does not yet show the publication time, then it should be added. Don’t put the wrong time, because if Baidu detects that the publication time is altered in a malicious way, the ranking of your page and your website will be impacted.

Regarding the content itself, the most important thing is to put the reader at the center. You have to take into account his tastes and habits: content that appeals to readers will also appeal to Baidu’s algorithm.

Overall, Baidu’s technical team has recently updated its own algorithm to continuously identify and monitor violations to prevent users from maliciously disrupting the listing order and infringing on the rights of quality developers.

If you want more information about Baidu SEO, contact STAiiRS.

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