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2024 Industry Insight: Fierce Competition in Chinese Beauty Market

2024 Industry Insight: Fierce Competition in Chinese Beauty Market

by admin.staiirs | Jun 7, 2024 | China News, Industry News

Recently, China’s beauty market is witnessing fierce competition for both native and global beauty brands. As the market environment evolves and consumer demands shift, many high-end beauty brands are encountering unprecedented challenges in China. In the past...
Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing

Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing

by admin.staiirs | Jun 4, 2024 | China News

In the traditional Chinese market, brands often focus on specific age groups, especially those under 40. This outdated perspective is becoming less effective in China’s diverse and rapidly changing market. As the Chinese market grows, brands must adjust their...
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

by admin.staiirs | Jun 3, 2024 | China News

With the increasing popularity of the Internet and e-commerce in the Chinese market, numerous brands in China have established online sales channels.  However, as market competition intensifies and consumer behaviors evolve, an emerging trend appears: New brands that...
Digital Insight : How mini-series strike gold in Chinese social media platforms?

Digital Insight : How mini-series strike gold in Chinese social media platforms?

by admin.staiirs | May 13, 2024 | China News

Chinese mini-series are gaining increasing popularity on major social media platforms. For instance, on TikTok, the hashtag #TikTokSeries has reached an impressive 9.2 billion views, while the topic # the mini-series has surpassed 634 million views in the United...
Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

by admin.staiirs | May 6, 2024 | China News, Wechat

From PC to APP, the development of internet products has always been pursuing simpler and more direct ways of interaction. “WeChat Mini Program” has emerged in line with this trend. By 2022, the daily active users of WeChat Mini Programs had already...
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