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Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

by admin.staiirs | Jun 3, 2024 | China News

With the increasing popularity of the Internet and e-commerce in the Chinese market, numerous brands in China have established online sales channels.  However, as market competition intensifies and consumer behaviors evolve, an emerging trend appears: New brands that...
Digital Insight : How mini-series strike gold in Chinese social media platforms?

Digital Insight : How mini-series strike gold in Chinese social media platforms?

by admin.staiirs | May 13, 2024 | China News

Chinese mini-series are gaining increasing popularity on major social media platforms. For instance, on TikTok, the hashtag #TikTokSeries has reached an impressive 9.2 billion views, while the topic # the mini-series has surpassed 634 million views in the United...
Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

by admin.staiirs | May 6, 2024 | China News, Wechat

From PC to APP, the development of internet products has always been pursuing simpler and more direct ways of interaction. “WeChat Mini Program” has emerged in line with this trend. By 2022, the daily active users of WeChat Mini Programs had already...
What’s New Marketing Strategy in China: BAIDU AI and the Future

What’s New Marketing Strategy in China: BAIDU AI and the Future

by admin.staiirs | May 2, 2024 | China News

“The Chinese Google” Baidu, known as the “Chinese Google,” is the largest simplified Chinese search engine in the world, with 218 million daily users. Baidu’s MAU (Monthly Active Users) reaches 667 million, with a total of 1.6 billion...
Xianyu: China’s Premier Second-Hand Commerce Platform

Xianyu: China’s Premier Second-Hand Commerce Platform

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing

What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
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