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Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

Baidu Withdrew Baike App: Signaling Shift from Apps to WeChat Mini Program

by admin.staiirs | May 6, 2024 | China News, Wechat

From PC to APP, the development of internet products has always been pursuing simpler and more direct ways of interaction. “WeChat Mini Program” has emerged in line with this trend. By 2022, the daily active users of WeChat Mini Programs had already...
What’s New Marketing Strategy in China: BAIDU AI and the Future

What’s New Marketing Strategy in China: BAIDU AI and the Future

by admin.staiirs | May 2, 2024 | China News

“The Chinese Google” Baidu, known as the “Chinese Google,” is the largest simplified Chinese search engine in the world, with 218 million daily users. Baidu’s MAU (Monthly Active Users) reaches 667 million, with a total of 1.6 billion...
Xianyu: China’s Premier Second-Hand Commerce Platform

Xianyu: China’s Premier Second-Hand Commerce Platform

by admin.staiirs | Apr 26, 2024 | B2C Digital Marketing

What is Xianyu? Xianyu is the largest second-hand platform in China. It differs from Vinted in that it offers not only second-hand goods but also an ‘unused goods market’, which includes Xianyu auctions, second-hand cars, and various other trading options. Like many...
How to Write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook 2024

How to Write the “Consumer Bible” for Chinese Youths – Xiaohongshu Playbook 2024

by admin.staiirs | Apr 10, 2024 | Little Red Book

Among China’s young demographic, phrases like “Xiaohongshu is my addiction, it can read my mind,” “I have to try everything Xiaohongshu recommends,” and “Xiaohongshu is the new search engine” have become commonplace....
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